Google: Keywords under review no longer trigger ads

Google this month updated the serving behavior of keywords that are currently under review. Starting this month, keywords under review in Google Ads won’t be able to trigger ads.

Until now, keywords under review would trigger ads.

Google says it will take a period of two months to fully implement this new policy.

According to Google, keywords under review can take up to one business day to change status into: Eligible, Eligible (limited), or Disapproved.