Google Maps updates to Location History, provides New Permissions Controls
Google yesterday announced updates to its Location History and Maps features, giving users more control over their location data.
![Google Maps Backup Timeline](/content/images/size/w2000/2023/12/Google-Maps-Backup-Timeline.png)
Google yesterday announced updates to its Location History and Maps features, giving users more control over their location data.
The Timeline feature in Maps will soon be saved on the device, giving users more control over their data. This means that users can delete all or part of their data at any time or disable the setting entirely.
Users who are concerned about losing their data can choose to back up their Timeline to the cloud. Google will encrypt the data so that no one can read it, including Google.
The default auto-delete setting for Location History will be reduced from 18 months to 3 months. Users can still choose to extend the period or turn off auto-delete controls altogether.
Soon, users will be able to see and delete all their recent activity on Maps related to a specific place. This will be useful for deleting activity related to surprise parties or other private events.
The blue dot in Maps will now show key location controls, such as whether Location History or Timeline is turned on and whether Maps has access to the device's location. This will make it easier for users to manage their location data.
PPC Land is an international news publication headquartered in Frankfurt, Germany. PPC Land delivers daily articles brimming with the latest news for marketing professionals of all experience levels.
Subscribe to our newsletter for just $10/year and get marketing news delivered straight to your inbox. By subscribing, you are supporting PPC Land.
You can also follow PPC Land on LinkedIn, Bluesky, Reddit, Mastodon, X, Facebook, Threads, and Google News.
Know more about us or contact us via info@ppc.land
Our latest marketing news:
- Amazon launches Target Promotion for Sponsored Products advertisers
- Amazon Prime Video secures landmark NBA and WNBA broadcasting rights deal
- FTC Warns: Hashed data not anonymous, companies risk deceptive practice claims
- Taboola unveils AI-powered solution to boost publisher traffic amid digital shifts
- Meta tackles Nigerian financial Sextortion Scams in massive account purge
- FTC launches probe into surveillance pricing practices of eight companies
- Location-based advertising: revolutionizing digital marketing strategies
- Reddit's exclusive Search Deal with Google raises concerns over AI Data
- Netflix surges in Nielsen rankings, streaming dominates TV consumption
- Kargo and TikTok partner to enhance offline sales insights for advertisers