Krush Media this week announced a partnership with Pixalate to deliver invalid traffic (IVT) detection and filtration solutions across its display, mobile, video, and OTT/CTV channels.
According to Pixalate, Krush Media specializes in connecting advertisers with its fully-managed, cross-screen publisher platform and has chosen Pixalate as its partner to help ensure that every inventory channel is of the highest quality.
In 2018, the company’s Connected TV (CTV) traffic grew at a 2.5x greater rate than mobile, and the company has significantly increased its CTV supply partnerships. CTV represents a major focus for Krush in 2019 and, in keeping with its high-quality inventory promise, the company chose Pixalate, which, in November 2018, received accreditation from the Media Rating Council, Inc. (MRC) for over-the-top (OTT) sophisticated invalid traffic (SIVT) detection and filtration, to help achieve its CTV goals.
“Our top priority as a company has always been providing our ad clients with the highest quality ad inventory possible and we are continuing that commitment to our buyers by partnering with Pixalate to filter out IVT from the bad players in the industry,” says Jeff Chi, Krush Media CEO.
“The rapidly growing OTT ecosystem presents a great opportunity for advertisers, but given the high rates of IVT observed across platforms, utilizing independently verified fraud solutions is critical to the success of OTT. Pixalate has met these challenges head on, and as the industry’s only provider offering an MRC-accredited service for ad fraud detection and prevention in OTT, Pixalate is well equipped to protect growing OTT investments,” says Jalal Nasir, Pixalate CEO.
Pixalate acts as a pre-bid filter, protecting Krush customers from over 35 types of ad fraud across every media buy. Pixalate’s pre-bid fraud blocking also protects Krush customers across display, mobile, video, and CTV media buying.