Mediavine launches a new setting to optimize ads for mobile page loads

Mediavine, a full-service ad management company, this week launched a new setting to optimize ads for mobile page loads. The feature was created in response to increased goals set by Google PageSpeed Insights and its latest Lighthouse update.

Mediavine is a full-service ad management company that builds sustainable businesses for content creators.

The new setting labeled “Optimize Ads for Mobile PageSpeed” within Mediavine publishers’ dashboards, delays ads from loading until a user has become interactive. This allows web browsers to focus on loading the content as quickly as possible. Mediavine says it tested the new setting against Lighthouse, Webpagetest.org, Google Analytics, Chrome User Experience Report, and Google PageSpeed Insights.

“Going above and beyond for our publishers is what we strive for at Mediavine. Optimize Ads for Mobile PageSpeed is just the tip of the iceberg when it comes to new features we are working on to continue making page speed a priority.”

Eric Hochberger, Mediavine CEO and Co-Founder

According to Mediavine, thanks to the new setting, The Hollywood Gossip website once again scores over 90 on Google PageSpeed Insights on both its homepage and any article page on mobile, while still running the full slate of Mediavine ads. Mediavine expects this setting to boost its publishers’ performance in similar fashion when also implementing other page speed recommendations from Google.