What is Facebook Product Catalog?
Facebook Product Catalog contains information about the product items advertisers want to sell in Facebook’s marketplaces and show in the Ads. Facebook product catalog feeds Dynamic Ads, Collection Ads, Carousel Ads, and Collaborative Ads.
Advertisers can create Catalogs for different types of inventory, like products (ecommerce), hotels, flights, destinations, home listings, or vehicles.
To create a Facebook Product Catalog, advertisers need first to create a Facebook Page for the business, and set up a Facebook Business Manager to assign after the Catalog.
Advertisers can add items to the catalog manually, via bulk upload, or via Facebook pixel.
. Written by Luís Daniel Rijo. Follow PPC Land on LinkedIn.
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