Amazon this month launched Prime Video Ads, video advertisements in Prime Video content, in pre- and mid-roll ad breaks. Amazon's vast Prime Video audience includes over 150 million monthly viewers worldwide.
At launch, Prime Video ads will reach an estimated 115 million monthly viewers in the U.S.
According to Amazon, Prime Video ads will not appear in Kids & Family programming.
Amazon launched Prime Video ads this month in the U.S., followed by the U.K., Canada, Germany, and Austria in February 2024.
Further expansion to France, Italy, Spain, Mexico, and Australia is planned for later in the year.
Benefits of Prime Video Ads
Premium content environment: Prime Video is home to critically acclaimed TV shows and blockbuster movies, providing advertisers with a premium ad placement.
Targeted advertising: Advertisers can leverage Amazon's first-party data to target specific demographics, interests, and behaviors.
Flexible ad formats: Advertisers can choose from a variety of ad formats, including pre-roll, mid-roll, and feature rotator ads.
Efficient campaign management: Amazon Ads provides a suite of tools to help advertisers plan, activate, and measure their campaigns effectively.