Minute Media taps Triton Digital for audio monetization

Triton Digital last week announced that Minute Media will use Triton’s suite of podcast technology to power the delivery, monetization, and measurement of its podcast content.

According to Triton Digital, Minute Media will utilize Triton’s enterprise podcast platform, Omny Studio, to unify the hosting of their 90+ global sports podcasts, including The Players’ Tribune show, Knuckleheads (hosted by retired NBA stars Quentin Richardson and Darius Miles) as well as interviews with sports media insiders by The Big Lead as well as fanbase-specific podcasts created by the FanSided and 90min teams.

Additionally, Minute Media will use Omny to distribute and promote their sports content to audiences across devices and platforms, and leverage Triton’s ad server to dynamically insert highly targeted audio ads into their streams.

“We are thrilled to partner with Triton, as they offer the most reliable, intuitive, and efficient suite of podcast technology in the marketplace today,” said Ron Petty, Global Director, Programmatic & AdTech Partnerships at Minute Media. “Triton’s Podcast Metrics measurement data will enable us to analyze our total listening audience across our premium publishing brands, providing us with valuable insight into our most engaging shows which will help inform our content creation as well as our advertising strategies moving forward.”

Minute Media’s owned and operated destinations include The Players’ Tribune, 90min, DBLTAP, Mental Floss, FanSided, and The Big Lead.