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More than 1/3 of the Top Publishers already adopted ads.txt

Programmatic

More than 1/3 of the Top Publishers already adopted ads.txt


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More than 1/3 of the Top Publishers already adopted the ads.txt. We just analyse the top programmatic 100 domains in the world and we found out that 39% of the publishers already adopted the ads.txt, declaring the authorized digital sellers.

The adoption in  English is 44%. In non English languages the adoption is only 24%. Even with the risk of domain spoofing, not all the publishers are adopting ads.txt. Now that DBM / Google is supporting ads.txt this can be an opportunity for publishers to kill domain spoofing and domain arbitrage.



Listen/read here a podcast about ads.txt

See here the data in detail

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