Nielsen last week announced a new multi-year agreement with Netflix to provide linear and streaming audience data across the US, Mexico and Poland.
According to Nielsen, Netflix subscribed Nielsen’s National TV measurement data and Streaming Platform Ratings. In Mexico and Poland, Netflix subscribed the cross-platform audience insights which are derived from streaming panels in each respective market.
“As we move closer to providing comparable and deduplicated metrics across screens and platforms with Nielsen ONE, this agreement with Netflix is another great example of why Nielsen is well positioned to lead the audience measurement movement now and in the future,” said Kim Gilberti, SVP, Product Management at Nielsen.
According to Nielsen, Americans streamed in total over 19.4 million years of content last year, up 27% from about 15 million years in 2021. Netflix was clearly the winner: