IAB and IAB Europe published guidelines defining incrementality measurement methods for commerce media on November 3, 2025, addressing standardization gaps.

DoorDash reported $3.4 billion in revenue for Q3 2025, representing 27% year-over-year growth, while marketplace volume reached $25 billion and adjusted EBITDA climbed to $754 million.

IAB Australia releases guidance on standardized privacy protocol as nation awaits second tranche of reforms expected to introduce consumer deletion rights.

Pinterest hits 600 million users in Q3 2025 with $1.049 billion revenue, up 17% year-over-year. International markets accelerate growth despite stock decline.

Wunderkind survey reveals 34% of consumers began holiday shopping in October as 71% cite higher prices from tariffs as top concern heading into Black Friday Cyber Monday 2025.

Newton Research integrates specialized marketing measurement agents with Snowflake Cortex AI on November 4, enabling brands to run media mix modeling and incrementality analysis directly within secure data environments.

Innovid announced conversion signals within Harmony on November 5, 2025, enabling publishers and platforms to optimize campaigns in real time based on actual business outcomes rather than traditional delivery metrics.

Study of 1 billion IP addresses reveals only 13% accuracy for household targeting, with data providers agreeing just 6.4% of the time on linkages.