EU Council drops cookie signal after Google lobbying - EUR 40-50 bn at stake
Council's 18 June position removes Article 88b, blocking automated consent for 450 million EU users. Now the European Parliament vote is the only path forward.
PPC Land
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Culture Hive and Subjective drop static CTV setup for agentic cultural scoring
Culture Hive CRS scores cultural fit per CTV impression before the bid. Buyers access it through Index Marketplaces with no manual segment building needed.
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Meta ad spend returns $4.13 per dollar as AI creative tools roll out at Cannes
Analysis of 1M campaigns: Meta ad dollar returns $4.13, up 25% since 2022. New AI creative, creator hub, and Business Agent tools now expand advertiser options.
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MEPs cap digital euro holdings and force 24-month rollout after 43-14 vote
A 43-14 ECON vote clears path to free ECB digital payments, online and offline. Council trilogues will shape holding limits, privacy rules, and cash rules.
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Meta faces federal suit over $50,000-per-speech gag on its own whistleblower
Wynn-Williams filed suit June 25, 2026, citing 15 months under an arbitration gag carrying $50,000 per violation. Can a federal court vacate the interim award?
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Google kills 3 enhanced conversion methods, replaces all with single toggle
Starting June 2026, enhanced conversions for web and leads merge into one on/off setting. Legacy API uploads blocked from June 15, affecting developer tokens.
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ReelShort beats Netflix daily time with short drama installs up 913% in LATAM
ReelShort users spent 35.7 minutes daily on the app, outpacing Netflix by 11 minutes. LATAM installs surged 913% YoY; 67% of app marketers are already testing.
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CTV gains 8% viewing time as smart TVs reach 82% of US homes
MRI-Simmons and eMarketer show CTV at 2h37m daily, up 8%. Freewheel finds 86% of digital ad views land on CTV and 57% of first post-ad actions happen on mobile.
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Liz Reid says paywalls kill traffic and AI mode favors niche publishers
In a June 26 podcast, the Google Search VP argues personalization surfaces specialist content - and that opt-out controls remain unresolved for most publishers.
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YouTube blocks live chat users for up to 24 hours with 6 timeout intervals
Creators can suspend chat participants for intervals from 10 seconds to 24 hours. Moderator roles, spam holds, and 100-plus language support define the system.
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Google drops Subscription Linking help page then restores it on June 25
Policy covers AI Mode, AI Overviews, Discover and Gemini; abuse risks suspension. The document briefly vanished after June 23 before returning two days later.
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Google expands financial ad verification to 24 EU and EEA countries
Google announced June 23 it will require financial ad verification across all EU and EEA states, with enforcement starting July 23, 2026 for 24 new countries.
