Pinterest announced this week the release of the format promoted video to all advertisers. According to Pinterest, promoted videos should include a logo and strong branding. Pinterest says that people will engage even more if products are integrated into the video.
Besides branding videos, Pinterest also recommends instructional videos, and Pinterest says this type of videos “tend to generate longer watch times and people save them more.”
Another recommendation from Pinterest is to keep the video’s duration short (6 to 20 seconds), simple and focused on a key idea or message.
According to beta tests done with Millward Brown, advertisers got “blockbuster results” for key awareness metrics. UK retailer John Lewis saw a 20% increase in awareness and 33% increase in purchase intent in a campaign promoting their new nursery collection.