Quotient Technology yesterday announced it has received the Trustworthy Accountability Group (TAG) “Certified Against Fraud” seal.
TAG launched its Certified Against Fraud program in 2016 to combat invalid traffic in the digital advertising supply chain. The TAG Anti-Fraud Working Group developed and maintains the Certified Against Fraud Guidelines, as well as a suite of anti-fraud tools to aid in compliance with those guidelines.
“I’m thrilled that TAG has recognized Quotient’s efforts to fight fraud and deliver quality digital advertising,” said Mir Aamir, President and CEO of Quotient. “We are committed to delivering CPGs the best, most effective digital media available and in a brand-friendly environment. Our proprietary data, combined with our media technology and expertise, enables us to deliver shopper media and influencer campaigns that drive high return on ad spend.”
Quotient’s data-driven media platform delivers creatives to consumers using shopper data and online behavioral data. Quotient has a verified buyer audience of over 100 million, enabling the company to reach specific shopper segments through exclusive media partnerships with retailers – delivering engaging media messages on a retailer’s properties, on Quotient’s flagship consumer brand, Coupons.com, and on third-party properties across the web.
“We think it’s important for all companies involved in the digital advertising supply chain to have high standards against fraud and help create a transparent ad ecosystem,” said Rachel Nyswander Thomas, SVP of Operations & Public Policy at TAG. “By achieving the TAG Certified Against Fraud Seal, Quotient and Ahalogy have taken an important step towards delivering a safe environment for brands online, and we commend them for their leadership in this area.”