Reddit Ads expands lowest Cost Autobidding for Conversions and App Installs

Reddit for Business this week announced the expansion of its Lowest Cost automated bidding beta to include the Conversions and App Installs objectives. This update aims to help advertisers maximize results within their budget without manually setting cost-per-click (CPC) caps.

Previously launched for Clicks and Video Completions, the Lowest Cost strategy automatically adjusts bids to secure the most conversions or app installs possible while staying within the set budget. This eliminates the need for advertisers to constantly manage CPCs, saving time and potentially driving better results, especially for those prioritizing volume over specific cost targets.

Key Benefits

• Maximized Results: Automatically optimizes bids to achieve the most conversions or app installs possible within your budget.
• Simplified Management: Eliminates the need to set and adjust individual CPC caps, saving time and effort.
• Flexibility: Suitable for campaigns focused on driving volume above precise cost control.