Responsive search ads now with reporting for headlines and descriptions

Google today announced the launch of new reporting for headlines, descriptions, and top combinations, on the new responsive search ads. Google says this will allow advertisers “to see what’s showing up most often on the search results page.”

New Responsive Search Ads were launched last month on Google Ads. On Responsive Search Ads, advertisers can use multiple headlines and descriptions. Then, machine learning optimizes for the best combination.

According to Google, the new reporting of Responsive Search Ads allows advertisers to “measure the relevance, quantity, and diversity of your ad copy with ad strength.”

On Google Ads UI (on the picture), Google launched a preview of ad combinations as advertisers build them, showing how the ads might look like.

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Daniel Rijo

Daniel Rijo writes on PPC Land. He works and lives in Frankfurt. Born in Lisbon, Portugal. Works in digital marketing. Subscribe here PPC Land Newsletter.