Taboola buys Outbrain giving 30% in stock plus $250 million cash

Taboola and Outbrain are merging, the companies announced today,  after both boards approved the merger. The combined companies will  operate under the Taboola brand name and Adam Singolda, the Founder and  current CEO of Taboola, will assume the CEO position of the combined  company.

Outbrain shareholders will receive shares representing 30% of the combined company plus $250 million of cash.

The combined company will have over 2,000 employees across 23  offices, and will serve over 20,000 clients in over 50 countries.  Outbrain and Taboola were competitors on the native ads and outstream  video ads. Both companies were founded in Israel, around 13 years ago.

“Over the past decade, I’ve admired Outbrain and the innovation that  Yaron Galai, Ori Lahav and the rest of the Outbrain team have brought to  the marketplace. By joining forces, we’ll be able to create a more  robust competitor to Facebook and Google, giving advertisers a more  meaningful choice,” said Adam Singolda, Founder & CEO of Taboola.