Taboola just announced this week that received the certification, after enrolled in the independent verification program by the Trustworthy Accountability Group (TAG).
According to a press release, Taboola’s enrollment “has been accepted under TAG’s quality guidelines” and the “completion of this verification process means that Taboola received a TAG-ID, a unique, global identifier that allows all advertiser partners to verify legitimacy and reputation via TAG.”
Taboola’s TAG is c228e6794e811952 and should be use on the file ads.txt, on the 4th placeholder.
Trustworthy Accountability Group (TAG) is a certification company, led by Michael S. Zaneis, with major market players on the leadership council (like Google, Facebook, GroupM, The Trade Desk). TAG has 4 areas of work: Eliminate Fraudulent Traffic; Combat Malware; Fight Internet Piracy; Promote Transparency.