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Taboola

A collection of 3 posts

Taboola is now TAG certified

Taboola just announced this week that received the certification, after enrolled in the independent verification program by the Trustworthy Accountability Group (TAG). According to a press release, Taboola's enrollment "has been accepted under TAG’s quality guidelines" and the "completion of this verification process means

How Taboola built a video ecosystem in Outstream

Today Taboola posted a post where explains how they created, in a very fast pacing, a video inventory on outstream format, available via managed services or via programmatic, via Appnexus or The Trade Desk. Taboola has exclusive inventory, being all "placements hard-coded on publishers sites in multi-year agreements."

How to boost APP Installs with native? Is ALL about the ad optimisation

Taboola, one of the most important Native Ad companies in the ad market, just published a paper on how to optimize the App Download Creatives. The ad network Taboola has integration with MMP´s (Mobile Measurement Partners), like Tune, Kochava, AppsFlyer and Adjust, which allow advertisers to measure the App