Brussels forces Google to hand rivals its search data
The EU orders Google to share its search data and open up Android to rival AI assistants, as a Swedish court and a Nielsen antitrust ruling reshape the week.
Stay informed with the latest AI industry news impacting digital advertising and marketing. PPC Land covers breaking developments from Google Gemini, ChatGPT, Microsoft Copilot, and emerging AI platforms. Get expert analysis on how artificial intelligence transforms programmatic advertising, search marketing, and ad tech. From AI-generated content and brand safety to AI Overview ads and traffic impacts, we deliver actionable insights for advertising professionals navigating the AI revolution.
The EU orders Google to share its search data and open up Android to rival AI assistants, as a Swedish court and a Nielsen antitrust ruling reshape the week.
Pre-launch creative scoring lands inside a 150-person independent shop as it absorbs an AI predictor, raising the question of who consolidates ad tech next.
Reviewed evidence shows body-only rewrites can lower a page top-10 presence 16%, yet vendors keep selling citation gains the studies never confirm per engine.
A 100-product benchmark found nearly a third of agent sessions hit access errors, pushing 58 percent of pricing lookups to unverified third parties instead.
Search rivals and AI chatbots can request Google's anonymised query data starting January 2027, though Android AI rivals wait until August 2027 for full access.
Inside Anthropic, one analyst reclaimed a full day-plus each week as Claude took over the data hunt. Event builds now run across four platforms via five skills.
Gemini Omni brings text-to-video and chat-based editing to Vids, while avatars need a selfie plus voice clip. Personal avatars stay 18-plus in select regions.
Users in the US can now link go-to services and act on them in AI Mode. The rollout starts this week, extending agentic search deeper into third-party apps.
Rebrand folds a research tool used by 30 million people and 600,000 organizations into Search and Gemini, with a cloud computer for coding inside notebooks.
Any developer with a Meta app can now wire AI agents into live ad accounts, ending the custom integration code the platform previously required to connect.
Ratings firm ties the cut to a forecast $42bn fiscal 2027 cash deficit and OpenAI's half-share of a $638bn backlog, raising re-leasing risk for advertisers.
Apple Ads terms open surfaces beyond Apple, Brussels forces Google to open Android and share search data, and platform trust cracks across finance and CTV.