AI News

AI - Mar 14, 2026 Optable's Audience Agent plugs into PubMatic AgenticOS for privacy-safe ad buying

Claude's Audience Agent interface showing five early tech adopter audience segments with match scores.

Optable and PubMatic partner to connect publisher first-party data with agentic media buying workflows via AgenticOS, advancing the Advertising Context Protocol in programmatic.

by Luis Rijo

AI - Mar 14, 2026 The Trade Desk tests Claude for campaign creation

Robotic hand configuring programmatic ad campaign settings on a holographic DSP dashboard.

The Trade Desk's closed beta lets advertisers build campaigns through Claude, raising real questions about defaults, optimization logic, expertise, and transparency in programmatic buying.

by Luis Rijo

AI - Mar 14, 2026 BuzzFeed's going concern warning signals digital media's debt trap

A figure stands at a crumbling cliff edge as a digital city fades into fog below.

BuzzFeed reports $185.3M revenue for 2025, a 2.4% annual decline, with going concern warnings and $60.2M debt as the company explores strategic options.

by Luis Rijo

AI - Mar 14, 2026 Young people find digital marketing "meh" - and that's the industry's real problem

Downsides of working in digital marketing: pressure for results leads at 49%, IAB Polska 2025 survey.

IAB Polska's Point of Youth report finds under-30s view digital marketing as neutral territory - creative but losing to IT in the talent war, complicated by AI anxiety.

by Luis Rijo

AI - Mar 14, 2026 SerpApi pushes to kill Reddit's DMCA suit over Google scraping

Reddit's Snoo mascot behind bars clutching user posts as robotic API arms breach the gate.

SerpApi this week filed a renewed motion to dismiss Reddit's amended DMCA lawsuit, arguing the platform cannot enforce copyrights it does not own over public search results.

by Luis Rijo

AI - Mar 14, 2026 Meta deploys AI and law enforcement to fight scams across Facebook, WhatsApp

Meta Messenger scam detection warning showing AI review prompt and common scam signs on mobile.

Meta today launched AI scam tools across Facebook, Messenger, and WhatsApp, expanded advertiser verification to 90%, and aided 21 arrests in Thailand. Here's what it means.

by Luis Rijo

AI - Mar 14, 2026 Jeff Green's $150M stock bet and the AI future he's betting on

Jeff Green (The Trade Desk) and Ari Paparo (Marketecture) on stage at Marketecture Live 2026.

Jeff Green's $150M TTD stock purchase sparked rare candour on AI chat ads, agentic campaigns, retail media, and why Amazon's DSP may not last five years.

by Luis Rijo

AI - Mar 14, 2026 Sorrell says CFOs, not CMOs, will force AI adoption in agencies

Sir Martin Sorrell and Josh Spanier on the Frontier CMO podcast discussing AI transformation in agencies.

Sir Martin Sorrell argues agency holding companies face overcapacity and structural decline as CFOs drive AI adoption, with Monks producing millions of assets for GM and BMW.

by Luis Rijo