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AI

Stay informed with the latest AI industry news impacting digital advertising and marketing. PPC Land covers breaking developments from Google Gemini, ChatGPT, Microsoft Copilot, and emerging AI platforms. Get expert analysis on how artificial intelligence transforms programmatic advertising, search marketing, and ad tech. From AI-generated content and brand safety to AI Overview ads and traffic impacts, we deliver actionable insights for advertising professionals navigating the AI revolution.

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  • Brussels forces Google to hand rivals its search data 12 min read

    Brussels forces Google to hand rivals its search data

    The EU orders Google to share its search data and open up Android to rival AI assistants, as a Swedish court and a Nielsen antitrust ruling reshape the week.

  • Brunner buys AdSkate as independent agency bets on AI creative testing 8 min read

    Brunner buys AdSkate as independent agency bets on AI creative testing

    Pre-launch creative scoring lands inside a 150-person independent shop as it absorbs an AI predictor, raising the question of who consolidates ad tech next.

  • Survey of 45 studies finds GEO rewrites can cut a page's AI retrieval 16% 12 min read

    Survey of 45 studies finds GEO rewrites can cut a page's AI retrieval 16%

    Reviewed evidence shows body-only rewrites can lower a page top-10 presence 16%, yet vendors keep selling citation gains the studies never confirm per engine.

  • AI agents can't read pricing on a third of top B2B sites, study finds 12 min read

    AI agents can't read pricing on a third of top B2B sites, study finds

    A 100-product benchmark found nearly a third of agent sessions hit access errors, pushing 58 percent of pricing lookups to unverified third parties instead.

  • EU forces 90%-dominant Google to share its search data 13 min read

    EU forces 90%-dominant Google to share its search data

    Search rivals and AI chatbots can request Google's anonymised query data starting January 2027, though Android AI rivals wait until August 2027 for full access.

  • Claude Cowork cuts Anthropic's weekly report build from 2 days to 2 hours 11 min read

    Claude Cowork cuts Anthropic's weekly report build from 2 days to 2 hours

    Inside Anthropic, one analyst reclaimed a full day-plus each week as Claude took over the data hunt. Event builds now run across four platforms via five skills.

  • Google Vids gains Gemini Omni editing and avatars for paid users only 9 min read

    Google Vids gains Gemini Omni editing and avatars for paid users only

    Gemini Omni brings text-to-video and chat-based editing to Vids, while avatars need a selfie plus voice clip. Personal avatars stay 18-plus in select regions.

  • Google connects Instacart, Canva and YouTube Music inside AI Mode search 8 min read

    Google connects Instacart, Canva and YouTube Music inside AI Mode search

    Users in the US can now link go-to services and act on them in AI Mode. The rollout starts this week, extending agentic search deeper into third-party apps.

  • Google kills NotebookLM name, moving 30 million users to Gemini Notebook 8 min read

    Google kills NotebookLM name, moving 30 million users to Gemini Notebook

    Rebrand folds a research tool used by 30 million people and 600,000 organizations into Search and Gemini, with a cloud computer for coding inside notebooks.

  • Meta opens ads MCP to any app, cutting integration code to zero 7 min read

    Meta opens ads MCP to any app, cutting integration code to zero

    Any developer with a Meta app can now wire AI agents into live ad accounts, ending the custom integration code the platform previously required to connect.

  • S&P cuts Oracle to BBB- as AI buildout widens cash deficit to $42bn 9 min read

    S&P cuts Oracle to BBB- as AI buildout widens cash deficit to $42bn

    Ratings firm ties the cut to a forecast $42bn fiscal 2027 cash deficit and OpenAI's half-share of a $638bn backlog, raising re-leasing risk for advertisers.

  • Apple erases the word Apple from where its ads can run 37 min read

    Apple erases the word Apple from where its ads can run

    Apple Ads terms open surfaces beyond Apple, Brussels forces Google to open Android and share search data, and platform trust cracks across finance and CTV.

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