Only 45% of marketers gain quality from AI, WARC and TikTok find
Survey of 400 marketers in four markets shows 88% producing more content while quality stalls. Which inputs brands feed generative tools now decides advantage.
AI
Stay informed with the latest AI industry news impacting digital advertising and marketing. PPC Land covers breaking developments from Google Gemini, ChatGPT, Microsoft Copilot, and emerging AI platforms. Get expert analysis on how artificial intelligence transforms programmatic advertising, search marketing, and ad tech. From AI-generated content and brand safety to AI Overview ads and traffic impacts, we deliver actionable insights for advertising professionals navigating the AI revolution.
Posts
Previous Posts-
-
Google ends France AI Overviews blackout as 68 users flagged the gap
French sites now join a market where AI Overviews cut position-one clicks from 27% to 11%. Google promises owner controls - page-level ones arrive March 2027.
-
Adobe study: workers want creative AI but only 9% use it, waste 400 hours
Workers estimate that 32% of their tasks could improve with creative AI, yet only a third received training, and cost and relevance still block adoption now.
-
AI Digital buys Barcelona agency to feed a studio that cuts 12 weeks to one
Miami consultancy folds a Barcelona team into AI Creative Studio, which since May has cut an 8-to-12-week production process to a first cut in about one week.
-
Crunchbase MCP puts 84%-accurate funding predictions in Claude, ChatGPT
Prediction models have anticipated 84% of funding events before they happened. The data draws on 39 billion live signals, now reachable inside MCP-ready agents.
-
Brussels sets AI labeling rules as data errors quietly drain ad budgets
The EU set a 200-token watermark line and 3% turnover penalty before the August 2 deadline, as new studies show measurement errors, not thin data, kill returns.
-
EU AI content rules force publishers to label or risk 3% of turnover
Brussels set a 200-token watermark threshold and named deployers liable from August 2. Non-signatories must now prove their own methods match the Code text.
-
GumGum agent cuts brief-to-segment work to one upload on Trade Desk
Mindset Agent converts an uploaded RFP into custom targeting for buyers on the open web, with Heineken, e.l.f. and the BBC already testing the graph behind it.
-
Google gives site owners a toggle to exit AI Overviews and AI Mode
Website owners get a domain-level switch that clears content from AI features in 1-2 days, but it does not stop model training. Page control follows March 2027.
-
Inspired Taste pays home cooks 2,000 dollars to test recipes AI can't
Recipe developer opens its cookbook testing to three paid home cooks as survey data shows a 300% blog preference over AI. Can human vetting slow recipe slop?
-
58.6% of marketers underinvest in channels AI can't measure, AppsFlyer finds
Survey of 157 US agency and brand leaders ties measurement gaps to misallocated spend as AI automates optimization. Social media and CTV lead the blind spots.
-
Google brings image generation into AI Overviews as Google Images turns 25
Image creation enters Search results across AI Mode regions using the Nano Banana model, which has generated over 5 billion images since its August 2025 debut.
