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Stay informed with the latest AI industry news impacting digital advertising and marketing. PPC Land covers breaking developments from Google Gemini, ChatGPT, Microsoft Copilot, and emerging AI platforms. Get expert analysis on how artificial intelligence transforms programmatic advertising, search marketing, and ad tech. From AI-generated content and brand safety to AI Overview ads and traffic impacts, we deliver actionable insights for advertising professionals navigating the AI revolution.
Stay informed with the latest AI industry news impacting digital advertising and marketing. PPC Land covers breaking developments from Google Gemini, ChatGPT, Microsoft Copilot, and emerging AI platforms. Get expert analysis on how artificial intelligence transforms programmatic advertising, search marketing, and ad tech. From AI-generated content and brand safety to AI Overview ads and traffic impacts, we deliver actionable insights for advertising professionals navigating the AI revolution.
LinkedIn's new LLM-powered Feed uses dual encoders, GPU-accelerated indexing and a sequential ranking model to deliver personalized content in under 50 milliseconds.
IAB Europe's Dimitris Beis breaks down agentic advertising infrastructure in a March 12 video, outlining three scaling levels, LLM risks, and what an ecosystem of autonomous ad agents would actually require.
Google launches Gemini API Project Spend Caps and revamped Usage Tiers in AI Studio after a 2025 billing bug charged developers thousands for unused services.
by Luis Rijo
Google launches Gemini API Project Spend Caps and revamped Usage Tiers in AI Studio after a 2025 billing bug charged developers thousands for unused services.
by Luis Rijo
LinkedIn's new LLM-powered Feed uses dual encoders, GPU-accelerated indexing and a sequential ranking model to deliver personalized content in under 50 milliseconds.
by Luis Rijo
IAB Europe's Dimitris Beis breaks down agentic advertising infrastructure in a March 12 video, outlining three scaling levels, LLM risks, and what an ecosystem of autonomous ad agents would actually require.
by Luis Rijo
FreeWheel launches AI agent infrastructure with an MCP server and Intelligence tools to automate premium video ad buying and selling, piloting with PMG's Alli platform.
by Luis Rijo
MCP adoption, IAB Sweden expels Meta, NBCU Olympics programmatic expansion, Trade Desk's AI bets, and Google search volatility define the week in ad tech.
by Luis Rijo
RevenueCat's 2026 State of Subscription Apps report, built on 115,000 apps and $16B revenue, reveals AI apps earn more but retain users far less than traditional apps.
by Luis Rijo
Optable and PubMatic partner to connect publisher first-party data with agentic media buying workflows via AgenticOS, advancing the Advertising Context Protocol in programmatic.
by Luis Rijo
The Trade Desk's closed beta lets advertisers build campaigns through Claude, raising real questions about defaults, optimization logic, expertise, and transparency in programmatic buying.
by Luis Rijo