Google launched AI Max for Shopping campaigns on April 30, 2026, adding text customization, final URL expansion, and format selection to standard Shopping ads.

Google is replacing Assistant with Gemini in cars with Google built-in, starting in the US in English with a software update for existing and new vehicles.

Experian this week launched Agent Trust, a framework binding AI agents to verified consumer identities, with Visa, Cloudflare, and Skyfire as ecosystem partners.

Amazon expands Rufus price history to 365 days for 50 million-plus shoppers in the U.S., UK, and India, adding auto-buy and scheduled actions in May 2026.

ACME.BOT argues that basic SEO execution no longer differentiates brands, as AI systems now draw over 90% of nonbranded query answers from third-party sources.

Overnight negotiations in Brussels failed to amend the EU AI Act, leaving the 2 August 2026 compliance deadline intact and organizations with no extra time.

Microsoft and OpenAI amended their deal on April 27, dropping revenue share payments, making the IP license non-exclusive, and letting OpenAI use any cloud.

Infillion MediaMath published a 15-question DSP buyer guide on AI architecture, pricing transparency, data ownership, and identity resolution for programmatic.