Taboola turns 7 million DeeperDive users into ad inventory for any chatbot
The company now lets outside AI answer engines and chatbots plug into its 9,000-publisher ad demand network, raising monetization questions for the industry.
AI
Stay informed with the latest AI industry news impacting digital advertising and marketing. PPC Land covers breaking developments from Google Gemini, ChatGPT, Microsoft Copilot, and emerging AI platforms. Get expert analysis on how artificial intelligence transforms programmatic advertising, search marketing, and ad tech. From AI-generated content and brand safety to AI Overview ads and traffic impacts, we deliver actionable insights for advertising professionals navigating the AI revolution.
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Smartly AI cuts Wpromote client's ad spend 26%, lifts ROAS 29%
Reporting time dropped 93% in a client pilot behind the deal, which embeds Smartly's AI into Polaris IQ as new data finds 82% of marketers doubt brand measurement.
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AI cuts overall search demand 29%, FinTech loses 38%, Fractl finds
HealthTech search queries decline 37 percent while SaaS search grows 48 percent, Fractl found, splitting AI's impact sharply across marketing verticals ahead.
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YouTube blocks Ask search feature for viewers under 13 and signed-out users
The desktop-only tool blends clips, Shorts and text answers, and views generated inside it count toward pay across 3 million monetizing channels globally now.
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Adverity Atlas gives marketing AI a governed data layer
Atlas sits atop Snowflake, BigQuery, Databricks and Redshift without requiring migration, tackling why half of enterprise AI pilots stall before production.
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DigiCert: 78% of firms face AI incidents, half lack governance
Nearly half of firms cannot fully trace AI decisions to source data, a 1,001-respondent survey finds. Traceability gaps may soon test enterprise accountability.
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AI search leads convert higher than Google's
Orbit Media's Andy Crestodina outlines 9 stages from AI prompt to closed lead, citing a 23x conversion gap reshaping how advertisers value organic traffic.
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Adform gives AI agents 29 read-only skills to query FLOW DSP
Solutions Engineering built 29 skills spanning reporting, forecasting, and taxonomy audits. Read-only by design, they leave campaign edits to the trafficker.
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Microsoft Clarity gives away AI visibility tool rivals charge for
Topic Insights launched July 9 adds competitor gap data for publishers, as AI-referred traffic converts three times higher, raising the content stakes ahead.
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LinkedIn carries 62% of flagged AI content, Pangram data shows
Reddit replies stayed 98.1% human-written while LinkedIn top-level posts hit over 40% fully AI-generated, Pangram data from 1,002,627 scanned posts shows now.
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Meta drops Instagram AI tagging tool as 8 of 10 apps default users in
The tool lasted three days before user pushback forced its removal on July 10, 2026. Whether rival platforms revisit their own opt-out defaults remains open.
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Google adds How this ad was made AI labels 24 days before EU deadline
The panel covers Search, YouTube and Discover ads edited with generative AI tools, arriving weeks before EU rules force synthetic content disclosure globally.
