Draft Digital cuts 12 MCP calls to one buyer agent to stop token burn
Twelve named platforms and five buying roles collapse into one agent layer. Postmus hit Claude usage limits building it. Do the specialists survive the change?
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Magnite CEO warns of far fewer SSPs as PubMatic faces a $70m quarter
Barrett puts 2027 agentic spend at $600m to $700m industry-wide. Emerging AI revenue is 14% of PubMatic sales. August 6 now tests whether the pitch converts.
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Magnite CEO caps 2027 agentic ad spend near $700m as AI cuts contractor tasks
Barrett places protocol-based buying in a discovery phase and expects far fewer SSPs to survive. Walmart moved data to the sell side. Does the 2030 math work?
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Snap blocks AI-only videos from Spotlight as contributors climb 120%
Content edited with Snapchat AI tools stays eligible and carries transparency indicators, sparing creators using assisted workflows. What counts as fully AI?
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Article 50 fines hit 3% turnover as Cinchy CEO says disclosure isn't enough
Article 50 binds tomorrow with fines up to 15 million euros or 3% turnover. Cinchy's CEO says the harder question is tracking what AI systems did after acting.
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Granola sued for recording meetings without consent to train AI models
Filed July 30 in California, the complaint says Granola hides its notetaker from participants by design, a practice raising wiretapping questions for marketers.
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Malware hides in browsers as ad fraud outpaces detection
Confiant finds malware built inside browsers as MCP drops sessions, Brazil bans deepfake ads, Amazon bots dodge origin queries, and Time sells ads to bots.
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Brazil bans paid ads for deepfakes in final 72 hours before elections
New ANPD study documents deepfake advertising fraud using Gisele Bundchen's image that moved R$20 million before arrests. Global labeling rules now converge.
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MCP forces ad tech to rebuild agent servers as sessions disappear
Six proposals strip sessions from every protocol call, ending sticky routing MCP servers relied on since 2024, forcing ad tech builders into a migration window.
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SISTRIX finds ChatGPT text scores drop to 37.7 as prompts sway quality most
ChatGPT texts average 37.7 points on Wortliga's scale, trailing Claude's 47.7, across 2,112 B2B documents. Can better prompts close the gap models alone cannot?
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AI slop got a gold star while Meta, Amazon and Microsoft got records
AI slop cleared premium quality checks and charged more for it, Meta, Amazon and Microsoft posted records, and the crawlers finally got sorted into four boxes.
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Gemini Spark blocks EU and UK users as Google adds 160 countries
Spark's Chrome tool uses saved passwords for bookings, handing payment steps back. Four markets, including the EEA and UK, stay excluded from the wider rollout.
