The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
The Ninth Circuit on April 20, 2026, affirmed the denial of a late intervention bid in the Google Incognito class action, blocking a damages class appeal.
Nielsen launched Predictive Sales Lift on April 27 to forecast incremental revenue for Nielsen ONE Ads campaigns across digital and CTV channels in the U.S.
The FTC settled its Kochava lawsuit, barring the data broker from selling precise location data linked to sensitive locations without explicit consumer consent.
The FTC settled its Kochava lawsuit, barring the data broker from selling precise location data linked to sensitive locations without explicit consumer consent.
The Ninth Circuit on April 20, 2026, affirmed the denial of a late intervention bid in the Google Incognito class action, blocking a damages class appeal.
Nielsen launched Predictive Sales Lift on April 27 to forecast incremental revenue for Nielsen ONE Ads campaigns across digital and CTV channels in the U.S.
Google has broken ground on its first data center in Kronstorf, Austria, 18 years after buying the site, with 100 jobs and a water-positive target for 2030.
Over 80 Chrome extensions with 6.5 million users legally sell browsing data, viewing history, and inferred health conditions to third parties, says LayerX.
Google Translate marks 20 years with 1 billion monthly users, nearly 250 languages, Gemini-powered features, and a new pronunciation practice tool on Android.
IAB Tech Lab finalizes ECAPI 1.0, a universal server-side conversion standard backed by Meta, Google, Walmart, TikTok, and Roku to end fragmented CAPI setups.
Germany's DSA coordinator converted just 1.3% of 2,033 complaints into proceedings and issued zero fines in 2025, its first full year enforcing the regulation.
