The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
NIQ and Adsquare today announced a collaboration making real CPG purchase-based GeoPurchase audience segments available for programmatic and DOOH campaigns.
LegitScript and Google expanded their healthcare ad partnership on April 8, 2026, adding India pharmacies and New Zealand telemedicine providers to eligible markets.
LegitScript and Google expanded their healthcare ad partnership on April 8, 2026, adding India pharmacies and New Zealand telemedicine providers to eligible markets.
NIQ and Adsquare today announced a collaboration making real CPG purchase-based GeoPurchase audience segments available for programmatic and DOOH campaigns.
Italy's Garante fined Intesa Sanpaolo €31.8M after one bank employee accessed 3,573 customer accounts, including politicians, for two years undetected.
Google today announced a two-phase experiment to update AdSense's commonly used ad technology partner list, with changes starting April 20 and a final update on or after June 5, 2026.
Cloudflare data shows AI crawlers cause cache miss surges affecting human users, with 32% of network traffic automated and new cache architectures proposed.
Google on March 31 enabled Gmail username changes for U.S. users, creating authentication risks for platforms using email as the primary user identifier.
The FTC published its FY 2026-2030 Strategic Plan on April 3, 2026, setting enforcement priorities across antitrust, consumer protection, and children's online.
