Cint merges brand and sales lift into one live dashboard
Cint today merged brand lift and sales lift in one dashboard inside Lucid Measurement, letting US advertisers optimize active campaigns against purchase data.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
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Basis and Cint bring live brand lift measurement inside omnichannel campaigns
Basis integrates Cint brand lift into omnichannel campaigns, giving advertisers real-time awareness, ad recall, and purchase intent data while ads are running.
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EU court rules states can force age checks on foreign porn sites
CJEU grand chamber today in C-188/24 defines when EU member states can legally require age verification on pornographic websites established in other countries.
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Australia's final NBN broadband report shows speeds near 100% of plan
The ACCC's final NBN broadband report finds fixed-line speeds hit 99.4% of plan in March 2026, marking the end of an 8-year consumer transparency program.
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Uber Offsite, Fox-Roku, IAS, and X overhaul the programmatic advertising stack
Fox closes $22B Roku deal, Uber takes first-party ad signals offsite to Meta and Google, IAS adds Spotify podcast pre-bid controls, Hyundai tests SSP bidding.
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Reddit at 21: Huffman reveals 23 million spam views blocked daily
Steve Huffman marks Reddit's 21st birthday by publishing numbers on the platform's daily battle against bots, inauthentic votes, and synthetic web content.
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Databricks' agentic CDP bets on IAS to fix first-party data
Databricks CustomerLake launches with IAS as a partner, linking over 300 billion daily media signals to first-party audience profiles inside the agentic CDP.
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Microsoft Advertising adds job seniority to LinkedIn profile targeting
Microsoft Advertising now lets search and audience campaign advertisers filter by 10 LinkedIn seniority levels across 29 markets including the US and EMEA.
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HubSpot's $42B partner bet: who wins when agents run the CRM
HubSpot projects $42B in partner revenue by 2030 per IDC. AI-first revenue hits 28.4% CAGR as the agentic internet reshapes CRM and mid-market software buying.
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Retail media's hidden ROI: how siloed attribution misses half the picture
Incremental's meta-analysis of 150,000 campaigns and $350M in ad spend shows siloed retail media attribution misses 36% to 53% of true campaign ROI overall.
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New York passes bill forcing AI crawlers to identify themselves to news sites
New York's Assembly passed A11292 on June 5, 2026, requiring AI crawlers to disclose identity and purpose to news publishers or face $15,000-per-day penalties.
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Amazon is 7x more water-efficient than rivals. Water cost per query: unknown
Amazon's data centers hit 0.12 L/kWh in 2025, seven times better than rivals, and 75% toward water positivity by 2030 - but water per AI token stays unmeasured.
