The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Google Ads Decoded April 8 episode details how product feeds now power CTV, AI Mode, and agentic checkout - with conversion uplift data for retail advertisers.
Tracer and Code3 unified media, sales, and financial data into one system, slashing reporting hours by 40% and accelerating billing workflows by over 300%.
Spain's Supreme Court ruled EasyJet must publish full names in cabin crew seniority lists, rejecting pseudonymization as GDPR data minimization defense.
Spain's Supreme Court ruled EasyJet must publish full names in cabin crew seniority lists, rejecting pseudonymization as GDPR data minimization defense.
Google Ads Decoded April 8 episode details how product feeds now power CTV, AI Mode, and agentic checkout - with conversion uplift data for retail advertisers.
Tracer and Code3 unified media, sales, and financial data into one system, slashing reporting hours by 40% and accelerating billing workflows by over 300%.
Google today announced upcoming Display & Video 360 updates adding campaign-level reach overlap dimensions and instant access to Inventory Availability reports, estimated for April 2026.
Google AdSense will auto-activate consent message optimization for EEA publishers on May 7, 2026, unless publishers opt out within the 30-day review window.
A new legal paper proposes using computer science algorithms to implement Google's court-ordered data-sharing remedies efficiently and without discrimination.
Google's July 2025 Consent Mode V2 enforcement is wiping attribution data for UK and EEA advertisers - with no warning and no recovery option for lost data.
Class action filed April 6 alleges LinkedIn secretly scanned Chrome users for 6,000 extensions and routed device fingerprints to undisclosed third parties.
