Google silently routes Shopify purchases into GA4 - attribution gaps remain
Starting July 2026, Google Analytics gets a server-to-server link to Shopify - recovering lost purchases, but attribution blind spots persist for marketers.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
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Previous Posts-
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IAS Quality Connect finally shows publishers what advertisers actually want
IAS launched Quality Connect on June 18, giving publishers near real-time visibility into advertiser brand safety, fraud, and suitability settings in IAS Pulse.
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NYT Advertising's first clean room deal beat cookies by 61%
New York Times Advertising ran its first-ever data clean room deal in Q4 2025, using Decentriq to match first-party data and beat cookie benchmarks by 61%.
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Google Ads beta lets tags pull in CRM data to recover missing conversions
Google Ads is testing a feature that connects website tags to CRM and backend data sources to fill conversion gaps from browser restrictions and ad blockers.
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PubMatic is now charging publishers for sending too much inventory
PubMatic charges publishers $0.001 CPM for excess inventory after April 16, 2026 policy update, and its IQ team can block domains for persistent overages.
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AudienceProject can now measure your Pinterest campaigns in the UK and Germany
AudienceProject adds Pinterest to its independent cross-media measurement SaaS platform, launching in UK and Germany with further European markets to follow.
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Agents, forecasts, and Vox: ad tech's week before Cannes
Ad market forecast hits $1.3 trillion as agentic platforms proliferate before Cannes, Vox Media completes its breakup, and Google sets August 3 EEA deadline.
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Agentic ad tech tries to take over the buying layer as AI search budgets surge
AI agents claim the programmatic ad buying layer as WPP forecasts AI search reaching 39% of search revenue by 2031 and Adobe finds 86% impulse buy monthly.
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Pixalate's OpenEPG Index exposes the blind spot in streaming TV measurement
Pixalate's new index ranks 5,108 streaming shows by open programmatic CTV ad spend and consumer reach across 210 U.S. markets, covering mobile and CTV screens.
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The Trade Desk plugs Adsquare into Audience Unlimited for real-world outcomes
The Trade Desk integrates Adsquare real-world location data into Audience Unlimited, connecting digital campaigns to store visits and offline business outcomes.
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The freelancer payment trap squeezing marketing agencies in 2026
Agencies face 120-day client terms but must pay freelancers within 30 days, creating a debt cascade that hits contractors hardest, a Kaplan Group report finds.
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Guideline and Mediaocean expand API to kill spreadsheet reconciliation
Guideline links MediaTools to Prisma by Mediaocean via API, automating plan-vs-actual reporting and eliminating manual reconciliation for agencies and brands.
