The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
W3C finally opened a Shenzhen Representative Office after 20 years operating in China - what this means for Greater Bay Area and global open web standards.
Experian this week launched Agent Trust, a framework binding AI agents to verified consumer identities, with Visa, Cloudflare, and Skyfire as ecosystem partners.
Amazon's MMM API moved to GA in May 2026, enabling programmatic access to advertising and retail signals across 14 countries for brands running MMM solutions.
Amazon's MMM API moved to GA in May 2026, enabling programmatic access to advertising and retail signals across 14 countries for brands running MMM solutions.
W3C finally opened a Shenzhen Representative Office after 20 years operating in China - what this means for Greater Bay Area and global open web standards.
Experian this week launched Agent Trust, a framework binding AI agents to verified consumer identities, with Visa, Cloudflare, and Skyfire as ecosystem partners.
Google Tag Manager in 2026 goes far beyond installing tags - it spans server-side triggers, consent compliance, API connectivity, and performance automation.
Amazon Quick desktop app launched April 28, indexing local files and building a personal knowledge graph across Google Workspace, Microsoft 365, and Salesforce.
Google Analytics Task Assistant launched today, guiding property setup through six task categories for data, advertising, and privacy configuration settings.
Google Ads cuts granular reporting to 37 months from June 2026, reversing its 11-year policy and affecting the Google Ads API, scripts, and BigQuery pipelines.
Amazon Ads Data Manager (ADM) is a standalone platform for uploading, organizing, and activating first-party data across DSP, AMC, and Events Manager via API.
