Ad tech's trust layer fractures as sports budgets, bots, and AI reshape media
TAG's Google and Trade Desk certifications lapse, LinkedIn IVT hits 17.62%, political CTV doubles to $2.7bn, and sports reshape June's advertising budgets.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Posts
Previous Posts-
-
LinkedIn drives the most bot clicks per ad dollar, new report finds
Lunio's 64-million-click analysis finds LinkedIn's IVT rate reached 17.62% in Q1 2026, Bing at 12%, Google Display surging 132%, and one placement above 93%.
-
Bigabid joins AWS RTB Fabric as mobile DSP bets on ML depth
Bigabid joins AWS RTB Fabric, cutting networking costs by over 80% and redirecting those savings into machine learning compute and additional bid throughput.
-
Google's OKF wants to be the lingua franca for AI agent knowledge
Google today published OKF v0.1, a vendor-neutral markdown spec for giving AI agents shared and portable knowledge without proprietary SDKs or platform lock-in.
-
Google expands limited ad serving policy to Google Search from June 2026
Google's limited ad serving policy now covers Google Search, with phased enforcement from June 2026 through 2028, targeting unqualified advertisers in new ways.
-
Cookie consent in Europe is changing - what marketers need to know
Iubenda's 2026 guide maps how the EU Digital Omnibus reshapes cookie consent, CMP infrastructure, and first-party data strategy for European digital marketers.
-
Google Data Manager API v1.7 finally brings GMP into the signal loop
Google's Data Manager API v1.7 extends offline conversions to Campaign Manager 360, Search Ads 360, and DV360, and adds IP address ingestion for Customer Match.
-
Meet FOMU: the hidden fear that kills more B2B deals than any competitor
LinkedIn and Bain research names FOMU - Fear of Messing Up - as the dominant reason 40% of B2B deals stall, outweighing product quality and competitive losses.
-
Google Analytics adds Source Group field to fix messy cross-channel data
Google Analytics yesterday launched Source Group, standardizing messy source values from Facebook, TikTok, and AI assistants into clean cross-channel reporting.
-
A German judge just made Google responsible for what its AI says
Munich court holds Google liable for AI Overviews defamation, as Samsung home screens go programmatic, ChatGPT CPMs fall, and zero-click searches hit 68%.
-
Organic traffic is now mobile advertising's biggest fraud blind spot
AppsFlyer 2026 fraud report: organic installs now 52% of all fraudulent mobile installs, DSP fraud up 59% YoY, spoofing the fastest-rising technique of 2025.
-
Acxiom's geo-based audiences are now live on The Trade Desk in UK and Germany
Acxiom's InfoBase Geo-Based audience segments are live in The Trade Desk's data marketplace in the UK and Germany, expanding programmatic audience targeting.
