Adjust last week extended its Ad Revenue reporting to MAX, the monetization solution from mobile marketing platform AppLovin, the mobile measurement company announced. Marketers working with MAX can now measure revenue generated from users who engage with in-app advertising.

RTL AdConnect this month partnered with TVSquared to offer TV attribution in Europe. TVSquared says this marks the first time a media owner has launched a European TV attribution initiative for advertisers.

DoubleVerify this month launched Authentic Performance, a new product that provides predictive data expected to drive campaign performance.

Google today announced that it has a plan to make third-party cookies obsolete on Chrome. Google is creating a Privacy Sandbox to make third-party cookies obsolete within 2 years.

Liveramp last month launched a CMP (Consent Management Platform). Liveramp’s CMP is called Privacy Manager, a preference and consent management platform (CMP) that enables marketers and publishers to interact with consumers, and manage their data.

PubMatic last week launched an Identity Hub. According to PubMatic, the Identity Hub is an enterprise, ID-agnostic identity management solution, that extends Prebid’s open-source User ID module, making it easier for publishers to monetize programmatically.

What was a good open rate for email 2019? Campaign Monitor last month shared email marketing benchmarks by industry for the year 2019. The average open rate in 2019 was 17.92%.

2019 was the year Google had to rethink the audience lists creation, the management of ad frequency and how it measures performance.