Adjust last week extended its Ad Revenue reporting to MAX, the monetization solution from mobile marketing platform AppLovin, the mobile measurement company announced. Marketers working with MAX can now measure revenue generated from users who engage with in-app advertising.
Adjust’s Ad Revenue reporting enables marketers to tie back Ad Revenue data to user acquisition sources. According to Adjust, the reporting finally marketers a way to measure user LTV and Average Revenue Per User (ARPU).
“Previously, developers only had access to ad data averages that informed crucial metrics like LTV and ROAS. Now, with this integration developers using Adjust can get the precise User-Level Ad Revenue data allowing them to make more informed decisions about their user acquisition strategy,” said Idil Canal, General Manager of MAX, AppLovin.
Adjust released its Ad Revenue reporting feature in early 2019. Ad mediation platforms ironSource and MoPub, have also integrated the feature.