The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
AppLovin, a mobile gaming platform, announced today it has acquired SafeDK, a software development kit (SDK) management platform that ensures ad quality, performance, and stability in mobile apps.
AppLovin, a mobile gaming platform, announced today it has acquired SafeDK, a software development kit (SDK) management platform that ensures ad quality, performance, and stability in mobile apps.
Usercentrics, the Consent Management Platform (CMP) headquartered in Munich, Germany, today announced a Series A financing round led by growth fund ALSTIN Capital, with participation from existing investors Cavalry Ventures and Reimann Investors.
Last month, Amazon renewed Alexa’s Site Overview tool. Advertisers and publishers use Alexa’s Site Overview tool to find opportunities to grow the traffic and analyse the competition.
Acxiom last week announced a new multi-year partnership with Kasasa, a financial technology, and marketing provider committed to driving results for over 900 community banks and credit unions.
