The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
TUNE this week announced that is retiring HasOffers product name, and launching TUNE Partner Marketing Platform. Peter Hamilton, TUNE's CEO, said this will simplify the identity and show "complete focus and commitment to meet the changing needs of marketing partnerships."
DoubleVerify this week announced it has been granted continued accreditation by the Media Rating Council (MRC) for DV’s desktop, mobile web and mobile in-app measurement.
Google this week launched tag templates for Quora Pixel and Pinterest Tag in Google Tag Manager (GTM). Quora Pixel and Pinterest Tags work on web only and are among 80 other supported tags in Google Tag Manager.
Google this week launched tag templates for Quora Pixel and Pinterest Tag in Google Tag Manager (GTM). Quora Pixel and Pinterest Tags work on web only and are among 80 other supported tags in Google Tag Manager.
TUNE this week announced that is retiring HasOffers product name, and launching TUNE Partner Marketing Platform. Peter Hamilton, TUNE's CEO, said this will simplify the identity and show "complete focus and commitment to meet the changing needs of marketing partnerships."
DoubleVerify this week announced it has been granted continued accreditation by the Media Rating Council (MRC) for DV’s desktop, mobile web and mobile in-app measurement.
Publicis Groupe today confirmed the acquisition of Epsilon, for a cash consideration of $4.40 billion. Epsilon was a subsidiary of Alliance Data Systems Corporation, a US company providing loyalty and marketing services.
CleverTap yesterday announced a new investment of $26 million in Series B funding. CleverTap's Co-Founder Anand Jain says this represents a valuation north of $150 million.
LiveRamp today announced the acquisition of Faktor, a consent management platform (CMP) made in the Netherlands, Europe. Faktor CMP is registered on IAB Transparency and Consent Framework and the price starts at 200 per month.
