The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
T-Mobile, Verizon, AT&T, and Sprint are reviewing how they sell location data of their customers, after Motherboard story on how easy is to buy location data from a specific user.
Adjust last week unveiled a new methodology to fight mobile ad fraud: click validation through proof of impression. Adjust's new standard for Click Validation encourages ad networks to send impression data with a unique identifier that corresponds with resulting clicks from users.
By requesting an impression before the
Adjust last week unveiled a new methodology to fight mobile ad fraud: click validation through proof of impression. Adjust's new standard for Click Validation encourages ad networks to send impression data with a unique identifier that corresponds with resulting clicks from users.
By requesting an impression before the
T-Mobile, Verizon, AT&T, and Sprint are reviewing how they sell location data of their customers, after Motherboard story on how easy is to buy location data from a specific user.
The NetBlocks internet observatory yesterday announced it has collected evidence of the blocking of all editions of Wikipedia in Venezuela. The restrictions are implemented by the largest telecommunications provider CANTV. Blocked users confirmed on Twitter.
Acer today announced its new TravelMate X3410, a notebook series for small and medium-sized business. Acer says the 14-inch TravelMate X3410 is designed for professionals requiring a sleek, yet powerful device for multitasking and heavy workloads while withstanding the rigors of frequent travel.
In the US, prices for the Acer
Google has 12 bots crawling the web and the apps. The crawlers are APIs-Google, AdSense, AdsBot Mobile Web Android, AdsBot Mobile Web, AdsBot, Googlebot Images, Googlebot News, Googlebot Video, Googlebot (Desktop), Googlebot (Smartphone), Mobile AdSense, Mobile Apps Android.
What is CPM in Marketing? CPM is the Cost Per Mille, also called cost per thousand (CPT). CPM is the most used pricing in digital advertising, and how ad business partners price the transactions between each other.
