The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Accenture yesterday has entered into an agreement to acquire Adaptly, a digital media services company that enables the advertisers to manage data-driven campaigns.
The addition of Adaptly will bolster the capabilities of Accenture Interactive Programmatic Services, the companie says. Adaptly’s digital media services will support Accenture Interactive’s ability
Accenture yesterday has entered into an agreement to acquire Adaptly, a digital media services company that enables the advertisers to manage data-driven campaigns.
The addition of Adaptly will bolster the capabilities of Accenture Interactive Programmatic Services, the companie says. Adaptly’s digital media services will support Accenture Interactive’s ability
David Kenny was nominated last month as the new CEO of Nielsen. David Kenny will join Nielsen as Chief Executive Officer, effective on December 3, 2018. David Kenny joins Nielsen from IBM, where he led IBM’s Cognitive Solutions business.
Taboola this month launched the Data Marketplace in Japan, debuting the availability of third-party data within the Taboola platform for the first time in Japan. Eyeota and Lotame Data Exchange are the first providers.
“APAC is one of our fastest growing regions and we’re thrilled to evolve our platform
Digital Marketing Institute (DMI) this week announced it will provide exclusive content and digital assets for graphics design education to HubSpot’s official learning resource, HubSpot Academy.
Facebook, known to be a walled garden, is now more open to third-party measurement than YouTube. While Facebook allows 35 companies to do an independent measurement of the ads and audiences, YouTube is only allowing third-party measurement from 6 companies (Google included) since May 21, 2018.
Third-party measurement is used
Today, Zappi and Survata, announced Ad Pulse, an application providing brand-impact measurement for all advertising campaigns. Ad Pulse is built on Zappi's insights platform and is directly powered by Survata.
Ad Pulse applies a methodology to measure the brand impact of key brand metrics such as familiarity, awareness,
