Reddit sues Anthropic as Huffman claims a third of OpenAI's training set
Huffman told Semafor brand safety now rarely arises in advertiser talks, and commercial use needs commercial terms. So what happens to free AI training data?
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
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Scope3 exits sustainability branding as agentic AI turns the word taboo
A senior agency employee is barred from writing the word in company posts. Sustainable ad behaviours fell to 4.3% while agentic AI dominates the 2026 agenda.
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EDPB puts EU-US data pact in doubt as FTC's five commissioners lose shield
Talus wrote to McGrath on 31 July 2026, citing Article 45(2)(b) GDPR and paragraphs 58-60. Ad tech firms moving EEA data west now await a Commission answer.
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Apple ads set June quarter record as services revenue gains 12% to $30.7bn
Advertising and cloud drove the segment, while App Store faces a Supreme Court test on link-out fees. Memory costs now threaten the margin that funds it all.
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Magnite CEO caps 2027 agentic ad spend near $700m as AI cuts contractor tasks
Barrett places protocol-based buying in a discovery phase and expects far fewer SSPs to survive. Walmart moved data to the sell side. Does the 2030 math work?
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Google Ads clicks lose paid attribution when GBRAID and gad_ get stripped
Stripped identifiers push paid sessions into (not set) or organic across GA4 reports, and any fix takes 24 to 48 hours to register. What sets the alert off?
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Granola sued for recording meetings without consent to train AI models
Filed July 30 in California, the complaint says Granola hides its notetaker from participants by design, a practice raising wiretapping questions for marketers.
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CIMM outlines six steps to stop AI from distorting ad budgets
The industry group's new paper says unclear MMM inputs could let AI systems misjudge TV and video value; six fixes target data gaps before 2027.
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SourTrade malvertising builds malware inside browsers, hits 12 countries
Confiant documents browser-side malware assembly defeating file scanning as SourTrade ads keep running through Google, Meta and X advertising infrastructure.
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StackAdapt gains real-time link to $4tn consumer spend data set
Powered by Affinity Solutions data covering 100 million U.S. consumers and 86 billion transactions, the tool shows revenue impact while campaigns still run.
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Adobe Advertising ties Eyeota CTV IDs to identities without cookies
Eyeota audience segments now feed Adobe Advertising CTV identities, letting brands track TV viewers across digital, mobile and web without third-party cookies.
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Experian pairs with AUDIENCES to close 72% activation gap
Some 72% of marketers cannot activate first-party data effectively, Experian finds. AUDIENCES joins to close that gap across search, social and CTV channels.
