EDPB forces blockchain firms to avoid storing personal data on-chain
Version 2.0 mandates erasing decryption keys or hashes to satisfy every erasure request. Ad tech firms using blockchain must reassess data architecture soon.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
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EDPB blocks AI firms from using consent as an excuse to scrape
Adopted 07 July 2026, the guidance sets a 3-condition legitimate interest test for firms scraping data, and public consultation runs until 30 October 2026.
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Supreme Court FTC ruling sinks EU-US data deal, noyb says
The Commission's 2023 deal cited the FTC's independence 259 times, per noyb, which is now planning a lawsuit that could take two to three years to resolve.
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Adverity Atlas gives marketing AI a governed data layer
Atlas sits atop Snowflake, BigQuery, Databricks and Redshift without requiring migration, tackling why half of enterprise AI pilots stall before production.
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VAB isolates 42% revenue gap between authenticated TV viewers and others
Sourced from Experian research on cookieless environments, the figure now anchors a standalone VAB Insights email to marketers ahead of Upfront negotiations.
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Anne Frank Fund loses EU court fight over geo-blocked website
State-of-the-art geo-blocking shields sites from EU copyright liability even when VPNs bypass it, the Court of Justice ruled July 9, giving ad tech clarity.
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Google blocks script bypass that hit GTM container restrictions
Containers loaded through unsupported paths like /gtag/js previously ran unrestricted regardless of the container's actual type. Now only the ID governs it.
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Ezoic gains 9 capabilities as logged-in visitors earn 50 percent more
Three features, subscriptions, user acquisition and revenue dashboards, remain limited to early access customers as Ezoic tests general availability timing.
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Criteo takeover bid tests private equity's appetite for ad tech
Vista Equity and Quinti Capital bid for Criteo at a 50 percent premium while IAS installs a new CEO and Europe's digital ad market hits 131.1 billion euros.
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IAS names Bumble and Slack veteran Jones as new CEO
Effective immediately, Jones takes over from Utzschneider after a seven-year run, as Novacap-owned IAS bets on AI-era measurement leadership going forward.
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Phone number distrust blocks 43% of Americans, Cloaked finds
A 1,000-person study finds 33% withhold their number from retailers and 40% call phishing the most convincing spam format. What happens to identity data next?
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EDPB replaces 2014 anonymity test with 3-part framework for ad data
A 33-page framework replaces the 2014 Article 29 test, adding No Inference to the anonymity check. Feedback closes October 30, before Digital Omnibus talks.
