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The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Microsoft Monetize SSP routes LinkedIn profile data into CTV ads, now activatable through Amazon DSP, The Trade Desk, and Microsoft Advertising platform itself.
A class action filed May 13 alleges ChatGPT secretly transmitted users' conversation topics and personal identifiers to Meta and Google without their consent.
Amazon Upfront 2026 pitched a 90% authenticated graph and Dynamic TV Creative, but most of the stack was already shipped at November 2025's unBoxed conference.
by Luis Rijo
Amazon Upfront 2026 pitched a 90% authenticated graph and Dynamic TV Creative, but most of the stack was already shipped at November 2025's unBoxed conference.
by Luis Rijo
Microsoft Monetize SSP routes LinkedIn profile data into CTV ads, now activatable through Amazon DSP, The Trade Desk, and Microsoft Advertising platform itself.
by Luis Rijo
A class action filed May 13 alleges ChatGPT secretly transmitted users' conversation topics and personal identifiers to Meta and Google without their consent.
by Luis Rijo
Amazon cancels its Selling Partner API usage and annual fees for third-party developers after community feedback, reversing plans announced in November 2025.
by Luis Rijo
Google's Ads DevCast covers MCP servers, Data Manager API, developer workflows, and advertising API integration best practices across all four 2026 episodes.
by Luis Rijo
Texas AG Ken Paxton sued Netflix for secretly harvesting behavioral data from users including children, without consent, then sharing it with ad tech companies.
by Luis Rijo
Amazon Ads sets a June 30 consent signal deadline for UK and EEA advertisers using AAT, CAPI, and the Events API. Here is what is required and how it works.
by Luis Rijo
Muck Rack joins Sounds Profitable's 210-member partner network, bridging AI-powered PR monitoring with podcast earned media and AI search visibility tracking.
by Luis Rijo