Game: An account audit is mostly archaeology at this point
Sixteen terms, four groups of four. One group is closer to plumbing than strategy, and one tile sits in the wrong place on purpose until you find it.
Gridlock
Daily word games for advertising professionals. Test how well you really know the industry: a new Connections-style grid every day, sorting 16 ad tech terms into four hidden groups, plus a weekly crossword built from the terminology that fills programmatic briefs, DSP dashboards, and measurement decks. Free to play, no account needed. Come back each morning for a fresh puzzle — and find out whether you know your bid shading from your supply path optimization.
Posts
Previous Posts-
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Game: Most of the media buying job happens in the setup screen
Sixteen terms, four groups of four. Paid search, social and measurement vocabulary, with one group that resists sorting until the last two tiles.
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Game: Nothing in this industry is priced the same way twice
Sixteen terms, four groups of four. This grid leans on where money enters and leaves a media buy, and one group hides behind an entirely ordinary word.
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Game: Ad tech still argues whether creative is the biggest lever
Sixteen terms, four groups of four. One set reads as ordinary trade language until you look at it twice, which is where most solvers lose a life.
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Game: Verification exists because nobody believes the log file
Sixteen terms, four groups of four, published every morning. Thursday's grid crosses teams that rarely share a meeting, and one group is quieter than it looks.
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Game: The remit keeps widening, and so does the glossary
Sixteen terms, four groups of four. Two of these groups pull hard at each other, and the sort that looks obvious is the one that costs a mistake.
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Game: Half this vocabulary never survives the client call
Sixteen terms, four groups of four. Today's grid rewards documentation readers and long memories, and one group is easier to spot than it is to fill.
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Game: Three promotions later, the acronyms are still the same
Sixteen terms, four groups of four, one grid. It rewards anyone who has bought media across channels, and one group is trickier than it looks.
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Game: The platforms named all of this before you ever logged in
Sixteen terms sorted into four groups of four. Saturday's grid runs on platform vocabulary, and the hardest group is not the one you reach for first.
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Game: Two dashboards, one number, and sixteen terms to sort
A daily grid of sixteen terms in four groups. This one leans on the reporting and privacy end of the stack, where one group is trickier than it looks.
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Game: The ad stack between the brief and the screen it lands on
Sixteen terms, four groups of four. One group reads like plain marketing language and is not, which is where most solvers spend their first mistake.
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Game: The search channel has two dialects and one glossary
A grid of sixteen terms drawn from the paid and organic sides of search, where one group has nothing to do with advertising until you look at it twice.
