Marketing News

CallTrackingMetrics (CTM) today announced an integration with VWO, the platform that enables advertisers to conduct visitor research, build an optimization roadmap, and run continuous experimentation. Users using VWO can track engagement, clicks, conversions, signups, or anything else that matters to you and your business through their A/B testing service.

Cheddar today announced that it has selected MightyHive as its partner for programmatic advertising services.  Cheddar says that will partner with MightyHive to implement and leverage Google Analytics 360 for performance tracking, and to extend the reach and impact of select client campaigns programmatically. “Several of our clients asked us

Spencer Neumann is joining Netflix as CFO (Chief Financial Officer). Netflix says Neumann is an accomplished media and financial executive who was most recently CFO of Activision Blizzard and previously held several senior positions at The Walt Disney Company. Spencer Neumann succeeds David Wells who served as CFO since 2010.

The Bundesnetzagentur last month opened the auction procedure for the 5G spectrum in Germany. The auction has 2 GHz and 3.6 GHz frequency ranges, that allow users to have at least 100 Mbps download speed. The Bundesnetzagentur created final award conditions and auction rules in the 5G spectrum auction,

Nokia named Sandra D. Motley as President of its Fixed Networks Business Group. Sandra D. Motley started today and reports to Nokia President and CEO Rajeev Suri. Sandra D. Motley succeeds Federico Guillén, named President of Customer Operations, EMEA & APAC. Nokia Fixed Networks offering solutions, professional services, consulting, maintenance,

Listen Notes yesterday launched a new feature and a new app that increase the discoverability of new podcasts and episodes. Wenbin Fang, CEO of Listen Notes, stated that for now, these are 2 experiments. Listen Notes is a search engine for podcasts with a database including more than 604k podcasts

Global shipments of 60-inch and larger TV screen sizes increased more than 40 percent, year over year in the third quarter, with even stronger growth in North America and emerging markets, as prices fell to new lows for 65-inch and 75-inch sizes. According to IHS Markit, this growth rate is

IHS Markit evaluated nine IoT (Internet of Things) platform vendors based on market presence and momentum. Huawei ranked first among the players based on the volume of devices, strategic commitment, growth rate of devices, breadth of vertical markets, ecosystem development, and technical innovation. The players on the IoT Platform Vendor