Marketing News Australia: Online ad spend hits $8.5B, 11% growth year on year General Display advertising showed the strongest growth.
Marketing News Sublime Skinz opens new office in Germany Sublime Skinz enters German market expanding European operations.
Marketing News LKQD releases live forecasting to forecast media avails LKQD releases live forecasting to forecast media avails, giving publishers insight to manage and grow their video advertising business.
Marketing News The Search Monitor adds Amazon.com search listings Competitive intelligence for paid and organic listings on Amazon.com is available on The Search Monitor. Competitive data on Google and other search engines SERPs has been available for years, but when it comes to Amazon SERPs, advertisers have been flying in the dark. Now, for the first time, advertisers
Marketing News adsenseformobileapps.com will stop working on September 18 Google last week announced the specific date when adsenseformobileapps.com will stop working. Until now, advertisers using Google Ads (former AdWords) could exclude app inventory by excluding this url on the targeting. In August, Google announced the app negative targeting would be discontinued in September. And starting September 18, 2018,
Marketing News Quotient Technology receives certification against fraud Quotient Technology yesterday announced it has received the Trustworthy Accountability Group (TAG) “Certified Against Fraud” seal. TAG launched its Certified Against Fraud program in 2016 to combat invalid traffic in the digital advertising supply chain. The TAG Anti-Fraud Working Group developed and maintains the Certified Against Fraud Guidelines, as well
Marketing News Taboola launches Smart Bid optimizing for conversions or pageviews Smart Bid optimizes for conversions or pageviews. On Taboola, advertisers can also bid CPC.
Marketing News Google launches a course for Google Analytics Power Users This month, Google created a new course in Analytics Academy: Google Analytics for Power Users. In this course with instructor Krista Seiden, users have the opportunity to practice advanced Analytics techniques to improve website content, optimize the checkout flow, and focus on the marketing strategy. By participating in the course,
Marketing News Prime Book Box available to all U.S. Prime members since today Starting today, Prime Book Box, a subscription service that delivers curated children’s books every 1, 2, or 3 months, is available to all U.S. Prime members, Amazon announced today. Prime Book Box was initially introduced to customers in May by invitation only. Prime Book Box is ideal for
Marketing News Amazon launches new monthly prime plan in Canada Amazon Canada today introduced a monthly membership option for Prime members. The new membership plan is an alternative to the existing annual membership, which is $79. The new monthly prime plan costs $7.99. “Prime brings together the best of entertainment and shopping into a simple package at an unbelievable
Marketing News Responsive search ads now with reporting for headlines and descriptions Google says that on average, advertisers who use Google’s machine learning to test multiple creative see up to 15 percent more clicks.
Marketing News AdMaster finds 28.8% invalid ad traffic in China AdMaster finds 28.8% invalid ad traffic in China in the first half of the year.
Marketing News AdSwerve acquires Analytics Pros becoming Analytics 360 and Google Cloud partner The Analytics Pros brand will transition to AdSwerve as of January 1, 2019.
Marketing News GDPR ate the cookies on the news websites in Europe Google is the cookie owner with most cookies in Europe. Google saw a drop of only 1% of cookie usage, from 97% to 96%, after the GDPR.
Marketing News Dentsu acquires Amicus Digital to launch Merkle's Salesforce Marketing Cloud in Australia The impact of this transaction on Dentsu's consolidated financial results for the fiscal year ending December 31, 2018 is expected to be minimal.
Marketing News Telaria integrates Nielsen’s Digital Ad Ratings (DAR) on the Video Management Platform Nielsen’s DAR provides advertisers with stats about age and gender demographics, unique audience, reach, frequency and gross rating points (GRPs).
Marketing News Cloudflare seeing 4% to 7% increase in traffic month on month in Africa Cloudflare plans to open 15 new datacenters in Africa, in addition to the existing 8 datacenters.
Marketing News google images / organic is the new line on Google Analytics for traffic coming from image search Google today announced there will be a new source line item for image search reflected in Google Analytics which will display as ‘google images’ in the Source report and ‘google images / organic’ in the Source / Medium report within Analytics.
Marketing News Index Exchange stops bid caching Yesterday, Andrew Casale, CEO at Index Exchange, wrote an email to all business partners saying that Index Exchange is pausing the use of bid caching and is shifting the focus to communication and education. The CEO of Index Exchange said Index Exchange is updating the product release practices and commercialization
Marketing News Bid caching is not acceptable, where the buyer is the loser and the exchange is the big winner In reaction to the Index Exchange bid caching, OpenX did a statement about the "industry concern about Index Exchange’s decision to deploy a systematic program of non-transparent bid manipulation through bid caching without communicating it to brands, agencies, DSPs or publishers." Index Exchange was reusing bids in
Marketing News Revcontent increases brand safety ending monetisation of fake news Revcontent announced this month that is utilizing the expertise of the Poynter Institute’s International Fact Checking Network to help handle reports of misinformation by publishers.
Marketing News AppNexus is now part of AT&T AT&T announced on August 15, the completion of its acquisition of AppNexus. CEO Brian O’Kelley will report directly to Lesser.
Audio Triton onboard RCN Radio, the largest radio station group in Colombia RCN Radio is the largest radio station group in Colombia with 169 stations. RCN will make their online audio inventory available in Triton’s global programmatic marketplace.
Marketing News Google creates new specs for hearing aids on Android Hearing Aid manufacturers can now build hearing aids supporting the new specifications of Android.
Marketing News Google launches Jamboard in Japan Jamboard, Google's digital whiteboard, is available in Ireland, Netherlands, Denmark, Sweden, Norway, France, Spain, Finland, United States, Canada, UK, Australia, and in Japan.
