MRC just revoked the accreditation from AppNexus. According to the Media Rating Council Accreditation Updates, January through March 2018, AppNexus accreditation was "revoked for all previously accredited metrics (Desktop Display Served and Viewable Ad Impressions and related viewability metrics); AppNexus has withdrawn from the accreditation process." AppNexus informed
AdColony today announced that the company is fully compatible with all major viewability measurement partners for both programmatic and managed service campaigns. AdColony said today that "is the first in-app video marketplace to partner with Integral Ad Science (IAS), MOAT and DoubleVerify, providing a range of options that
Google is introducing a three-tier suitability system that allows advertisers to reflect their view of appropriate placements for their brand, while understanding potential reach trade-offs, said today Paul Muret, VP, Display, Video & Analytics at Google. The transparent controls will be introduced "in the coming months."
