AdSecure this month announced the addition of native ad protection. AdSecure says native ads pose a challenge on the post click, throughout the redirection chain. According to AdSecure, the risk of attacks via native ads increases when factoring in the use of programmatic campaigns into the mix. The loss of
Outbrain this week announced the signatura of a multi-year partnership with Eurosport. The agreement is a pan-regional deal, including the UK, France, Germany, Italy, Spain, Asia, and Australia. Eurospot will use Outbrain’s smartfeed and video technology. “Outbrain’s Smartfeed and Amplify technology is great for us.” said
Advertising revenue in Australia just hit $2.2 billion for the September quarter 2018, representing a 13.2% increase year-on-year. The data which was drawn from the Online Advertising Expenditure Report released last month by IAB/PwC also confirmed the industry maintained stable quarter-on-quarter growth of
Native ads are expected to hit $85.5 billion by 2020, double the current level in 2018, and reaching 30% share of all the ad spend. These are numbers from BI Intelligence, IAB and eMarketer, and they are saying publishers and advertisers are investing more in native advertising. What are
Taboola this week announced a partnership with Unbounce, the landing page and conversion platform for marketers and agencies. Taboola clients will have access to the Unbounce Landing Page Analyzer, and with that advertisers can have insights to improve the landing pages, convert more traffic, and optimize the campaigns. The Unbounce
Auto Bild, Bild, B.Z., and Computer Bild, will start using Taboola for native ads monetization.
Taboola has 4 types of Lookalike Audiences: top 5%; top 10%; top 15%; top 20%; and top 25%.
Revcontent announced this month that is utilizing the expertise of the Poynter Institute’s International Fact Checking Network to help handle reports of misinformation by publishers.
Revcontent last week announced a new program for publishers called AutomaticRev. Revcontent says that the new AutomaticRev program guarantees 50% Revenue uplift for media Publishers. "Typically, Revcontent has paid out 97 percent of deals on a revenue share model, but the new AutomaticRev program will allow publishers who switch
