Axel Springer’s Bild Group, one of Europe’s largest publishing houses, known for Auto Bild, Bild, B.Z., and Computer Bild, will start using Taboola for native ads monetization.
Taboola says Bild Group will now use their platform, from the core recommendation deep learning driven technology to the editorial Newsroom insights.
Right now, Bild is using Outbrain for native ads.
Leveraging Taboola’s Newsroom insights and real-time A/B testing capabilities, BILD editorial teams will be able to test creatives and see the performance of content in real time, as well as topics their users are most interested in reading about, to create editorial best practices over time.
Adam Singolda, Taboola CEO said he is “excited to work with Stefan, his team, and the Axel Springer board of directors to innovate on the product, investing in the future of quality journalism on the open web and keeping journalism not only strong — but thriving.”
“In cooperation withStefan Betzold, Managing Director Digital of Bild Group
Taboolawe want to further advance the topic of content recommendations on our portals. By combining our experience in digital subscription models and user engagement with Taboola’s technology and big data expertise, we want to jointly develop exciting product innovation to expand our monetization strategy for our advertising partners and readers.