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Open Exchange

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  • 1 min read

    Programmatic Optimization

    Luis Rijo
    • • PMP

    On the article optimize a programmatic campaign in Open RTB we went to the factors that can influence the performance of the marketing campaign. Here the ones that can have a big impact: Creative Size/Creative Type; Ad Position; Country/City/Postal Codes; Day Party; Frequency; Recency; Bidding; Inventory/Sellers/

  • 2 min read

    Programmatic Open RTB: What are the differences?

    Luis Rijo
    • • Open Exchange • PMP • Prefered Deal

    There are 4 types of buying in programmatic. The first is Open Auction, via Exchanges like Doubleclick Ad Exchange (AdX), Appnexus, Rubicon, etc. Second way of buying is via a PMP (Private Market Place); and here we can divide the type of buying in two: a Private Auction where the