Announcement

Prebid.js

Latest Articles 4 Articles
Marketing News   -   Feb 20, 2018 Header Bidding: Prebid now works with AMP

Prebid, server-side header bidding solution is integrated with the Accelerated Mobile Pages (AMP) project. The technology is available to all publishers using Prebid Server. AppNexus says that "the integration between Prebid Server and AMP’s new Real-Time Config (RTC) allows publishers to access header bidding demand through AMP’s

by Luis Rijo
Marketing News   -   Feb 01, 2018 Header Bidding: Prebid now supports multiple media formats within a single ad unit

The version 1.2.0 of Prebid.js has been released today. Prebid.js is the open source solution for Header Bidding supported by Appnexus and in this new version, publishers using Prebid, can have multiple media formats within a single ad unit. According to the Prebid page, "an

by Luis Rijo
Video   -   Jan 24, 2018 Video: eCPMs up to 100% higher on Header Bidding than on Tag-based integrations

AppNexus today announced client success with Header Bidding Video, built on Prebid.js, the industry's most widely adopted open source header bidding technology. Premium publishers, including Ranker, FANDOM, and Diply, reported increased share of revenue through video header bidding, including eCPMs up to 100% higher than tag-based integrations;

by Luis Rijo
Marketing News   -   Dec 13, 2017 Header Bidding: Prebid.js 1.0 released today

Prebid.js, the free and open source header bidding, was updated today, with the release 1.0, which brings the following improvements: Universal ad unit type support for native, video, and banner; Faster performance due to using fewer JS libraries and simplifying adapter code; Module integrations that support things like:

by Luis Rijo
Your link has expired. Please request a new one.
Your link has expired. Please request a new one.
Your link has expired. Please request a new one.
Great! You've successfully signed up.
Great! You've successfully signed up.
Welcome back! You've successfully signed in.
Success! You now have access to additional content.