Prebid, server-side header bidding solution is integrated with the Accelerated Mobile Pages (AMP) project. The technology is available to all publishers using Prebid Server. AppNexus says that "the integration between Prebid Server and AMP’s new Real-Time Config (RTC) allows publishers to access header bidding demand through
The version 1.2.0 of Prebid.js has been released today. Prebid.js is the open source solution for Header Bidding supported by Appnexus and in this new version, publishers using Prebid, can have multiple media formats within a single ad unit. According to the Prebid page, "an
AppNexus today announced client success with Header Bidding Video, built on Prebid.js, the industry's most widely adopted open source header bidding technology. Premium publishers, including Ranker, FANDOM, and Diply, reported increased share of revenue through video header bidding, including eCPMs up to 100% higher than tag-based
Prebid.js, the free and open source header bidding, was updated today, with the release 1.0, which brings the following improvements: Universal ad unit type support for native, video, and banner; Faster performance due to using fewer JS libraries and simplifying adapter code; Module integrations that support things like:
