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PubMatic

A collection of 4 posts

WordAds is now supporting ads.txt and is accepting ads within the post content

WordAds is now supporting ads.txt, since May 1, the date when the Jetpack V6.1 was launched. WordAds is one of the most popular alternatives for Google Adsense. Owned by Automattic (Wordpress.com), WordAds allows small publishers to have advertising revenue at CPM base. The Ads.txt is generated

Sizmek includes PubMatic in its network of preferred publisher platforms

PubMatic today announced a global supply path optimization (SPO) partnership with Sizmek. Pubmatic says that Sizmek now includes PubMatic in its network of preferred publisher platforms, helping consolidate programmatic ad spend in order to provide agencies and advertisers with more transparent access to premium inventory while eliminating the financial risk

Finland: Otavamedia signs deal to license PubMatic platform

PubMatic, the sell-side platform (SSP), today announced that Otavamedia, one of Finland’s largest media companies, has signed a contract to license PubMatic’s platform on a subscription basis. By licensing the technology rather than paying a percentage of revenue, Otavamedia is able to gain greater control over how it

PMP´s are driving mobile advertising growth (155 percent premium), says PubMatic

PubMatic announced today the finding that mobile private marketplaces (PMPs) monetized impression volume increased by 37 percent year-over-year (YOY) in Q4 2017, adding to a long growth streak for mobile PMPs now spanning eight consecutive quarters. mobile PMP eCPMs globally in 2017 were priced at a 155 percent premium, compared