All posts tagged "PMP"
PMP´s are driving mobile advertising growth (155 percent premium), says PubMaticFebruary 20, 2018
PubMatic announced today the finding that mobile private marketplaces (PMPs) monetized impression volume increased by 37...
Programmatic OptimizationSeptember 22, 2017
On the article optimize a programmatic campaign in Open RTB we went to the factors that...
Programmatic Open RTB: What are the differences?August 24, 2017
There are 4 types of buying in programmatic. The first is Open Auction, via Exchanges like...