PayPal teams with Microsoft to enable purchases inside Copilot
PayPal and Microsoft launch Copilot Checkout on January 8, enabling direct transactions through AI conversations without leaving the platform.
Retail
The latest news about retail ads. Retail media ads are digital ads that are placed on retailer websites and apps. They are typically displayed on search results pages, product detail pages, and category pages. Retail media ads can be used to promote products and services from both the retailer itself and other brands.
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Amazon splits variation reviews in bid to stop misleading ratings
Amazon restricts review sharing across product variations starting February 12, 2026, forcing sellers to rebuild ratings for dissimilar products.
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Influencers strike back with detailed contracts showing Honey violated terms
Content creators file second amended complaint January 5, 2026 with specific merchant contracts proving PayPal's Honey extension violated affiliate agreements.
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PayPal's transaction graph shows what competitors can't see across merchants
PayPal launched Transaction Graph Insights & Measurement on January 6, giving advertisers cross-merchant purchase data that platform-specific tools miss entirely.
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Google forces retailers to split product IDs by March 2026
Google Merchant Center will require separate product IDs for online versus in-store items starting March 2026, affecting Local Inventory Ads and feed management.
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Walmart Connect bets on AI agents to reshape retail advertising
Walmart introduces agentic advertising assistant and AI-powered creative tools on January 6, positioning retail media platform against rising competition from Amazon.
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Amazon AI scraping project creates unauthorized listings for small brands
Amazon AI scraping via Project Starfish creates unauthorized listings for independent brands. Small retailers report hallucinations and broken customer trust.
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Amazon Canada implements strict ownership verification to meet KYC rules
Amazon.ca now requires a self-attestation document from sellers to verify beneficial ownership, following updated Canadian KYC regulations for disbursements.
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Shopify analytics complexity increases as merchant data gaps emerge
Shopify analytics and technical attribution challenges require diagnostic metric maps to identify checkout friction and traffic misalignment as platforms expand.
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eBay brings back auctions with live shopping in Germany
eBay launched its Live shopping platform in Germany on November 29, delivering real-time auctions and instant purchases through streamed events from sellers.
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OpenX integrates Amazon's machine learning to filter low-value impressions
OpenX enhanced its traffic optimization using Amazon Ads' Dynamic Traffic Engine to route higher-quality impressions to Amazon DSP through automated signals.
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Banks profit six times their costs as merchants absorb 50% of debit fraud
Federal Reserve data shows banks earning $0.24 on $0.041 costs while merchants absorbed 49.9% of debit card fraud in 2023, up from 38.3% in 2011, as industry resists fee updates.
