Amazon adds AI agent for Marketing Cloud analytics queries
Amazon launches Ads Agent for Marketing Cloud on November 11, enabling SQL generation through natural language and reducing query development time.
Retail
The latest news about retail ads. Retail media ads are digital ads that are placed on retailer websites and apps. They are typically displayed on search results pages, product detail pages, and category pages. Retail media ads can be used to promote products and services from both the retailer itself and other brands.
Posts
Previous Posts-
-
Amazon unifies DSP and sponsored ads in single Campaign Manager platform
Amazon consolidates sponsored ads and DSP into one Campaign Manager hub on November 10, 2025, streamlining workflows through AI-powered features.
-
Amazon launches AI agent for automated campaign management
Amazon introduces Ads Agent to streamline campaign creation, targeting, and optimization using natural language commands across DSP and Marketing Cloud platforms.
-
Retail sales grow 5% in October as consumers prepare for holidays
October retail sales increased 0.6% month-over-month and 5% year-over-year, showing momentum ahead of the 2025 holiday season when spending should exceed $1 trillion.
-
Australian regulator launches Black Friday advertising sweep targeting retail pricing tactics
ACCC announced Black Friday enforcement sweep on November 10 targeting misleading pricing claims including countdown timers, site-wide sales exclusions, and strikethrough prices.
-
Amazon introduces fees for third-party developer API access in 2026
Amazon charges $1,400 annual subscription plus monthly fees for Selling Partner API access starting January 2026, ending decades of free service.
-
Google Merchant Center adds audience targeting for Shopping promotions
Google Merchant Center introduced audience targeting options for promotions on November 6, 2025, enabling retailers to segment offers by new customers and location.
-
Retail imports forecast to slow as holiday inventory reaches stores
NRF projects November-December port volumes will drop 14-18% year-over-year as retailers complete tariff-driven frontloading ahead of 2025 holiday season.
-
Macy's integrates Amazon's retail advertising technology for sponsored products
Macy's Media Network launches sponsored products through Amazon Retail Ad Service, enabling advertisers to reach millions of shoppers via familiar campaign tools.
-
IAB releases measurement framework for commerce media campaigns
IAB and IAB Europe published guidelines defining incrementality measurement methods for commerce media on November 3, 2025, addressing standardization gaps.
-
DoorDash drives 27% revenue growth with advertising gains in Q3
DoorDash reported $3.4 billion in revenue for Q3 2025, representing 27% year-over-year growth, while marketplace volume reached $25 billion and adjusted EBITDA climbed to $754 million.
-
Tariff concerns push 34% of shoppers to start holiday buying early
Wunderkind survey reveals 34% of consumers began holiday shopping in October as 71% cite higher prices from tariffs as top concern heading into Black Friday Cyber Monday 2025.
