Retail News
Amazon Ads unveils Persona Builder
Amazon Ads last month launched Persona Builder, a new tool enabling advertisers to generate and analyze custom audience personas based on Amazon's first-party data.
The latest news about retail ads. Retail media ads are digital ads that are placed on retailer websites and apps. They are typically displayed on search results pages, product detail pages, and category pages. Retail media ads can be used to promote products and services from both the retailer itself and other brands.
Retail News
Amazon Ads last month launched Persona Builder, a new tool enabling advertisers to generate and analyze custom audience personas based on Amazon's first-party data.
Retail News
Amazon Sponsored Ads this year launched a new feature for advertisers with global accounts: consolidated invoice statements.
Retail News
Today Instacart's Q4 2023 earnings call presented positive developments for Instacart Ads, exceeding expectations with a 7% YoY increase in ad revenue to $243 million.
Data News
This collaboration focuses on privacy-centric solutions leveraging LiveRamp's unique identity framework.
Retail News
Amazon DSP last month introduced Bulksheets, a new spreadsheet-based tool designed to streamline contextual campaign creation and management for advertisers, traders, and campaign managers.
Retail News
Amazon DSP today announced new enhancements to their "standard display creative" format, offering advertisers improved tools to create high-performing ads and navigate the approval process more efficiently.
Display News
Criteo this week reported Q4 and FY 2023 financial results. Revenue flat year-over-year in Q4, up 3% at constant currency.
Retail News
Among the most intriguing announcements was Rufus, a new conversational AI shopping assistant designed to transform the way customers discover and purchase products.
Retail News
Amazon.com, Inc. (NASDAQ: AMZN) today announced strong financial results for its fourth quarter and full year ended December 31, 2023.
Retail News
Amazon yesterday announced it delivered more than 7 billion items to Prime members at the fastest speeds ever in 2023, including more than 4 billion in the U.S. and more than 2 billion in Europe.
Retail News
Walmart Fulfillment Services (WFS) today announced a reduction in the additional fulfillment fee for standard items with oversize dimensions. As of January 25, 2024, the fee will be $20, down from $28.
Search News
Yelp yesterday revealed its ninth annual list of the top places to eat in Canada, and this year's winners are a diverse mix of restaurants from across the country.
Data News
NielsenIQ and TransUnion today announced a partnership to connect NielsenIQ's consumer data with TransUnion's Identity Resolution to enable targeted advertising on the open web.
Retail News
Developers are now able to direct users to their website to make purchases of digital goods and services, rather than being forced to use Apple’s in-app purchase system.
Retail News
Google this month announced that it will be disabling websites made with Google Business Profiles (GBPs) in March 2024.
Retail News
Walmart and Wholescale this week announced a new partnership to syndicate authentic ratings and reviews to the world's largest retailer. The partnership will leverage Wholescale's technology to deliver high-quality, verified reviews to Walmart shoppers.