Amazon DSP now shows which retailers convert its ad exposure
Retailer-level breakouts replace April's category-only view, letting US advertisers pinpoint exactly where their offline purchases occur beyond Amazon stores.
Retail
The latest news about retail ads. Retail media ads are digital ads that are placed on retailer websites and apps. They are typically displayed on search results pages, product detail pages, and category pages. Retail media ads can be used to promote products and services from both the retailer itself and other brands.
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Private equity circles Criteo as Google's search grip slips
A 50 percent premium bid for Criteo, a new IAS chief executive, and Munich stripping Google AI Overviews shield defined a turbulent first week of July 2026.
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Criteo takeover bid tests private equity's appetite for ad tech
Vista Equity and Quinti Capital bid for Criteo at a 50 percent premium while IAS installs a new CEO and Europe's digital ad market hits 131.1 billion euros.
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IAB Europe: retail media gains 16.7% as video passes half of EU display
Europe's digital ad market added 12.5 billion euros in 2025, reaching 131.1 billion, as video and retail media far outpaced search, display and classifieds.
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Australia fines JustAnswer $10m for fake $2 subscription pricing
Federal Court found the $2 joining fee masked $45-75 monthly charges and false Fair Work Ombudsman ties, and refunds are now owed to consumers who complained.
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YouTube Shopping affiliate program gains Mercado Libre, reaches 14 countries
Creators need 500 subscribers for the exclusive Mercado Libre deal, as YouTube users logged 40 billion shopping hours in 2025, raising the stakes for rivals.
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3 euro parcel fee cuts Temu ad spend, SHEIN nears full exit
Google Shopping data on 500 European advertisers shows Temu's auction presence halving since March, while SHEIN nears full exit ahead of an early Prime Day.
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Criteo takeover bid reshapes an adtech industry already in flux
A 50 percent premium bid for Criteo lands alongside a Google Ads bidding change, an FTC ruling on AI bias and new ad verification data reshaping July 2026.
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US Prime Day ad spend falls 8.8% as conversion jumps 17.1%, CommerceIQ finds
Shoppers browsed 10.3% fewer product pages yet bought more per visit. Brands cut spend 8.8% and held ROAS flat at 4.78x. Can that discipline hold as CPCs rise?
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Amazon cuts Featured Offer eligibility gate starting July 2026
Sellers no longer face a separate performance check before Featured Offer ranking. Rollout finishes globally by December, automatically covering existing offers
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56% of Latinas drop brands over stereotypes, LDC and Kantar find
86% of Latinas already control household spending and 74% steer peer purchases, according to a June 30 study. Brands slow to adapt risk losing both groups.
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Vista Equity and Quinti Capital offer 50% premium for Criteo, sources say
Shares closed 21.4% higher at $23.17, giving Criteo a $1.16 billion market value. Paris-based firm has not yet decided how to respond to the takeover approach.
