Google launches accelerated checkout for US Demand Gen campaigns
Accelerated checkout experience debuts for Demand Gen campaigns, delivering 11% conversion value boost with streamlined purchase paths
Retail
The latest news about retail ads. Retail media ads are digital ads that are placed on retailer websites and apps. They are typically displayed on search results pages, product detail pages, and category pages. Retail media ads can be used to promote products and services from both the retailer itself and other brands.
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Google adds AI tools to help merchants boost sales
New automated tools promise performance forecasting and promotion optimization.
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Amazon streamlines drone delivery with 60-minute service and MK30 technology
Amazon introduces simplified ordering process and advanced MK30 drones for faster package delivery across select US locations.
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Amazon's AI now scans brand websites for compliance violations
Amazon's automated system tracks product claims outside the marketplace, creating new compliance challenges for sellers.
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Google unveils new CTV strategies at IAB NewFronts
Google announced major updates to Display & Video 360 platform with AI integration and expanded retail media capabilities.
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Mother's Day spending to hit $34.1 billion as consumers splurge on flowers and experiences
After a slight dip last year, Mother's Day spending is rebounding with consumers prioritizing unique gifts and special outings for mom.
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How ChatGPT product results are selected, displayed and ranked
Inside OpenAI's non-advertising approach to e-commerce recommendations.
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Made in America push
Walmart introduces Grow with US to support American suppliers amid heightened focus on domestic manufacturing.
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Criteo: Major Retail Media Client Change Impacts Growth Outlook
Criteo revises retail media outlook amid client changes, highlighting industry shifts while maintaining strong financial position despite headwinds.
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Google launches AI-powered search filters for Merchant Center
Marketers can now use plain English queries to filter product data.
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Amazon introduces two-part product titles for sellers
New format aims to improve product discoverability while enhancing mobile shopping experience.
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OpenAI introduces shopping to ChatGPT with 1 billion weekly searches
OpenAI expands e-commerce capabilities with visual product browsing, non-advertising approach.
