The latest news about retail ads. Retail media ads are digital ads that are placed on retailer websites and apps. They are typically displayed on search results pages, product detail pages, and category pages. Retail media ads can be used to promote products and services from both the retailer itself and other brands.
Retail
The latest news about retail ads. Retail media ads are digital ads that are placed on retailer websites and apps. They are typically displayed on search results pages, product detail pages, and category pages. Retail media ads can be used to promote products and services from both the retailer itself and other brands.
Amazon Rufus now saves shopper identity - style, hobbies, household details - and applies it to every future product search and ASIN ranking on the platform.
California releases unredacted court evidence showing Amazon coordinated retail price increases with Levi's, Walmart, Chewy, Target, and other major brands.
Amazon, Meta, Microsoft, Salesforce, and Stripe join the UCP Tech Council today, expanding the open standard for agentic commerce beyond its founding members.
Amazon, Meta, Microsoft, Salesforce, and Stripe join the UCP Tech Council today, expanding the open standard for agentic commerce beyond its founding members.
Amazon Rufus now saves shopper identity - style, hobbies, household details - and applies it to every future product search and ASIN ranking on the platform.
California releases unredacted court evidence showing Amazon coordinated retail price increases with Levi's, Walmart, Chewy, Target, and other major brands.
Amazon's Seller Assistant now flags which variations lose review sharing as the May 31 phased rollout deadline closes in on marketplace sellers worldwide.
IAB and PwC report $294.6B in US digital ad revenue for 2025 - social up 32.6%, programmatic crossing $162B, and creator spend at $37B without any Olympics boost.
Liran Hirschkorn of Incrementum Digital declined a retail brand project, citing generic products, lack of USP, and Chinese seller competition on Amazon in 2026.
Amazon Ads extended Prime Video Sponsored Tiles to Alexa+ on Echo Show devices on April 7, letting M&E advertisers tap voice-driven content discovery moments.
IAB Europe's retail media change management guide covers strategic, operational, and cultural shifts to build scalable omnichannel advertising capabilities.
