LGBTQ+ allies outspend non-supporters by $17B, VAB report finds
VAB's 2026 'Stand with Pride' report finds LGBTQ+ allies spent $73B vs $56B for non-supporters, with 79% of LGBTQ+ adults aged 18-49 and Gen Z making up 40%.
Retail
The latest news about retail ads. Retail media ads are digital ads that are placed on retailer websites and apps. They are typically displayed on search results pages, product detail pages, and category pages. Retail media ads can be used to promote products and services from both the retailer itself and other brands.
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Reddit brings AI shopping ads and research tools to Cannes 2026
Reddit today launched four new ad tools at Cannes Lions 2026, with research showing nearly half of shoppers verify AI recommendations on Reddit before buying.
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Half of US shoppers fact-check AI on Reddit before buying, survey finds
Reddit's 2026 Path to Purchase survey shows half of US shoppers verify AI recommendations on the platform, ranking #1 for faster purchase decisions globally.
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LiveRamp pilots agentic AI to fix commerce media's workflow gap
LiveRamp today launched agentic AI pilots for food delivery, big box retail, and grocery commerce media to fix fragmented workflows and weak ROAS visibility.
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Pacvue Prism launches today to kill the channel budget debate
Pacvue today launched Prism, connecting retail media, search, CTV, social, and conversational AI into one agentic commerce platform with closed-loop measurement
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Uber's new unified ad platform merges rides and delivery for the first time
Uber today launches Uber Marketing Manager, a unified self-serve platform across Uber and Uber Eats, plus Creative Studio expansion and a Mastercard tie-up.
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Inside ad tech before Cannes: agents, AI search, streaming, and trust
A complete read of ad tech before Cannes Lions 2026: agentic AI buying, the AI search squeeze, streaming TV, retail media, measurement, and new privacy laws.
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Amazon Prime Day 2026: stockout losses jump 24% despite stronger inventory
CommerceIQ data shows Amazon brands enter Prime Day 2026 with higher ROAS, stronger inventory, and rising stockout losses concentrated in top-selling ASINs.
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Google silently routes Shopify purchases into GA4 - attribution gaps remain
Starting July 2026, Google Analytics gets a server-to-server link to Shopify - recovering lost purchases, but attribution blind spots persist for marketers.
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Amazon's retail signals now optimize streaming TV ad deals through FreeWheel
Amazon Publisher Cloud brings commerce signals to FreeWheel streaming TV deals. Tests show 33% on-target reach lift. WBD and A+E are among first participants.
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Amazon adds off-Amazon spend toggle to Sponsored Products bulksheets
Amazon Ads added an Off-Amazon ad serving column to Sponsored Products bulksheets on June 8, letting US advertisers control off-site spend in bulk at scale.
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AI bots hammered WordPress cart pages 3.75M times in a day, Kinsta data shows
Kinsta analyzed 10 billion requests and found AI bots trapped in query-string loops, hammering WooCommerce cart and checkout pages millions of times a day.
