Google Search Console impressions bug ran for nearly a year unnoticed
Google confirms a Search Console logging error inflated impression data from May 13, 2025. A fix is rolling out, and impressions will drop in coming weeks.
Search
The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.
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Google's first mainland China search event lands in Shanghai on May 15
Google Search Central Live Shanghai 2026 brings SEO, search optimization, and global market expansion topics to mainland China for the first time on May 15.
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Google reinstates articles exposing Clickout Media after bogus DMCA takedowns
Google restored Press Gazette and Search Engine Land articles about Clickout Media's parasite SEO scheme after bogus DMCA complaints removed them from search results.
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Why Google's core updates take weeks: Mueller explains the mechanics
Google's John Mueller clarified on March 31, 2026, why core updates take 2-3 weeks to roll out, citing multiple components updated step-by-step rather than all at once.
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Google ends AdSense for Search custom styles, forcing publishers to standard
Google today notified AdSense for Search publishers that custom search styles are deprecated, replaced by Standard search styles with automatic layout updates.
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Google rewrites Googlebot's rulebook: 2MB limits, IP moves, and what crawlers really are
Google today published two blog posts revealing Googlebot's true architecture as a shared SaaS platform, a 2MB fetch limit, and a new IP ranges directory path.
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Google expands loyalty program ads to 14 countries and AI surfaces
Google Merchant Center expands loyalty program features to 14 countries, adding local inventory ads, regional Shopping ads, and AI Mode and Gemini surfaces for member benefits.
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Teen's plan to save family rental with SEO caught Google's attention
Google's John Mueller responded today on Reddit to a teenager trying to save his family's Spain vacation rental with SEO, warning that rankings are not guaranteed and competition from aggregators is fierce.
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Google Business Profile quietly adds offers data to performance metrics docs
Google added offers data to its Business Profile performance metrics help page on March 25, 2026, showing how customers view and click on promotional offers.
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Google fires two algorithm updates in three days as NewFronts shift
Google's March 2026 spam and core updates hit within 72 hours while IAB NewFronts, Amazon AI prompts, and ChatGPT location data reshape digital advertising.
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ChatGPT quietly rolled out location sharing - and local search may never be the same
ChatGPT's March 26 location sharing update lets users share device GPS data for local recommendations, news, and weather - putting OpenAI directly in Google's local search territory.
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Amazon's AI shopping prompts are now billable: what changed on March 25
Amazon's Sponsored Products and Sponsored Brands prompts exited beta on March 25, 2026, introducing CPC charges for AI-generated shopping conversations previously free since November 2025.
